This article discusses a marketing phenomenon. For the political term see trickle-down economics.
The trickle-down effect is a marketing phenomenon that affects many consumer goods. Initially a product may be so expensive that only the wealthy can afford it. Over time, however, the price will fall until it is inexpensive enough for the general public to purchase.[1]
When applied to fashion, this theory states that when the lowest social class, or simply a perceived lower social class, adopts the fashion, it is no longer desirable to the leaders in the highest social class.[2]
See also
References
- ^ Georg Simmel. "Fashion." International Quarterly, Vol. 10 (1904). pp. 130-150.
- ^ Retailing Management. 7 ed. Michael Levy and Barton A. Weitz. (2009). publisher: McGraw-Hill Irwin.
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