Trident

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Trident is a brand of sugarless chewing gum popular in the United States, United Kingdom, Canada, Australia, Greece, Spain, Brazil, Portugal, Venezuela, Morocco, Thailand, Mexico and Peru. It was introduced by Cadbury in the United Kingdom in January 2007. In European countries where Trident is not sold (like Scandinavia, Netherlands, Switzerland etc.), you will find Stimorol instead, which is to a wide extent the same kind of gums as by the Trident brand, but only sold under another name.

Introduced in 1960, the Trident brand was the first national brand of sugar-free chewing gum. Developed by the American Chicle company in response to medical discoveries linking sugar to dental caries, the original Trident formula contained three enzymes thought to soften dental tartar, but was sugared. The name "Trident" derives from the three enzymes to promote dental health.

When artificial sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar, and Sugar-Free Trident was introduced in 1964 with the slogan "The Great Taste that is Good for Your Teeth". American Chicle's marketing was one of the first national campaigns to promote dental health through chewing gum.

In the mid-1960s, the Adams gum company acquired American Chicle and introduced a new slogan for Trident: "4 out of 5 dentists surveyed would recommend sugarless gum to their patients who chew gum." The phrase became strongly associated with the Trident brand.

NASA dispensed Trident gum to the first Gemini astronauts.

Trident gum contains the sugar alcohol xylitol, which is known as a "tooth-friendly" sugar.^[1] Use of the chemical has been subject to controversy, as it is highly toxic to dogs^{[2] [3]}.

Products and flavors

Flavors

Original Trident, a soft gum packaged in a unique rectangular shape, is sweetened with xylitol (originally advertised as "Dentec" by the company), a sugar alcohol that reduces plaque and protects teeth against decay associated with dental caries by helping to maintain a neutral pH balance in the mouth. It is also sweetened with sorbitol, Mannitol, Aspartame, Sucralose and Acesulfame potassium.

• Bubble Gum
• Cappuccino
• Cherry
• Cinnamon
• Crystal Frost
• Original
• Peppermint
• Spearmint
• Wintergreen
• Citrus Twist
• Watermelon Twist
• Wild Blueberry Twist
• Minty Sweet Twist
• Tropical Twist
• Passionberry Twist
• Strawberry Twist
• Strawberry

Trident White

Trident White, a pellet gum, does not contain xylitol. It does, however, contain a non-abrasive, peroxide-free whitener (patented by Cadbury Adams) that breaks up extrinsic stains on teeth. It also contains Recaldent (casein phosphopeptide-amorphous calcium phosphate), a milk-derived ingredient that aids in the remineralization of teeth.

• Cinnamon Tingle
• Apple
• Cool Colada
• Cool Rush
• Freshmint
• Peppermint
• Spearmint
• Wintergreen
• Cool Mangoberry

Trident Fusion

Trident Fusion, a pellet gum introduced in 2005, has ingredients similar to the original Trident, but rather than separating flavors into individual packages, two flavors (typically variations of the same base flavor) are packaged together.

• Green Apple Fusion (Sweet and Sour)
• Strawberry Fusion (Sweet and Sour)
• Wintergreen Fusion (Extreme and Mellow)

Trident Splash

Trident Splash is also a pellet gum, except each piece is filled with a gel-like liquid that is flavored differently from its outer shell. Trident splash contains the ingredient Gelatin or in the UK gelatine so therefore is not suitable for vegetarians or people who only eat Kosher or Halal foods.

• Apple with Raspberry
• Peppermint with Vanilla (discontinued)
• Peppermint Swirl
• Strawberry with Lime
• Strawberry with Kiwi
• Spearmint with Watermelon
• Hypermint = Peppermint + Spearmint (available in Thailand, at least)
• Winterfresh (discontinued)
• Citrus with Blackberry (discontinued)
• Raspberry with Peach (discontinued)
• Orange Swirl

Trident Layers

Trident Layers is a soft gum with a layer of gel-like goo between two normal sized pieces of trident original gum. It is sugar free and is sweetend with artificial sugars. Cadbury Adam has informed MCG that Pork is used in Trident Layers and beef is used in Trident Splash which is therefore not suitable for vegetarians or people who only eat Kosher or Halal foods^[4].

• Green Apple & Pineapple (Pineapple is the outer layer, with Green Apple in between)
• Wild Strawberry & Tangy Citrus (Tangy Citrus is the outer layer, with Wild Strawberry in between.)

NOTE: The Tangy Citrus flavor is mostly composed of grapefruit^[5].

United Kingdom

Trident Soft

Trident Soft are long, thin strips of gum. They are sold in packs of 14 pieces and in four different flavours:

• Peppermint
• Spearmint
• Tropical Twist
• Strawberry Smoothie

Trident Fresh

Trident fresh is part of the new range that was released on 14 July 2008, and is similar to Trident Splash. The flavours are:

• Cool Lemon
• Oooh Peppermint
• Aahh Spearmint

Trident Sweet Kicks

Sweet Kicks are only available in one flavour so far and were released on the 14th of July. They have a liquid centre:

• Chocolate Mint ^[6]

Trident Splash

Trident Splash is a pellet gum with a liquid centre. It is currently sold in single blister packs containing 9 pieces:

• Strawberry and Lime
• Vanilla and Mint
• Raspberry and Peach
• Apple and Apricot
• Citrus and Blackberry
• Orange Swirl (Canada)
• Spearmint and Watermelon (Canada)
• Winter Wave (Canada)
• Green Mint and Chlorophyl (Spain)

References

External links

• Official site
• Official UK site
• Trident Revolution Website
• Trident fact sheet