Universal Robina Corporation

Universal Robina Corporation or URC is one of the largest brand food product companies in the Philippines.^[1]

History and profile

The Universal Robina Corporation was founded in 1954 by John Gokongwei, Jr. through the establishment of the Universal Corn Products, which was a cornstarch manufacturing plant in Pasig City. The company expanded and became involved in a wide range of food businesses including the manufacture and distribution of consumer foods, flour milling and sugar milling and refining. The company also ventured in raising hogs and day-old chicks and the manufacture of animal and fish feeds, glucose and veterinary compounds. The company’s businesses are operated through divisions and subsidiaries that were organized in three core business segments: (a) branded consumer foods, (b) agro-industrial products and (c) commodity food products.^[1]

The company's famous trade brands include C2 Green Tea, Jack n' Jill sweet and salty snacks and confectioneries, Hunt's tomato products, and the Payless and Nissin Cup noodle products. The noodle products are manufactured with the cooperation of Nissin Foods, a Japanese firm.^[1]

URC’s branded consumer foods division also manufactures and distributes a diverse mix of other snack, chocolate, candy, biscuit, bakery, beverage, noodles and tomato-based products. These products are distributed to 42,000 supermarkets, groceries and sari-sari stores in the Philippines. Its products are also being exported to Singapore, Malaysia, Indonesia, Taiwan and China.^[1]

URC is a core subsidiary of JG Summit Holdings, Inc. (JGSHI) which is one of the largest business conglomerates listed in the Philippine Stock Exchange.^[1]

List of products

Snack foods

• Jack n' Jill

  Snacks

  Piattos (hexagonal-shaped fabricated potato chip)

  Potato Chips (a potato chip)

  V-Cut (ridged potato chip)

  Chippy (rectangular corn chip)

  Taquitos (circular corn chip)

  Mr. Chips (triangular corn chip)

  Tostillas (triangular corn chip, although the size is bigger than Mr. Chips)

  Roller Coaster (a looped fabricated potato snack)

  Spuds (potato crisps)

  Chiz Curls (cheese flavored extruded corn-based snack)

  Sea Crunch (extruded snack with seafood flavors)

  Candies

  X.O. (deposited candy)

  Maxx (mentholated hard candy)

  Dynamite (creme-filled mint-flavored candy)

  Lush (chocolate creme-filled chocolate soft candy similar to Tootsie Rolls but is filled with chocolate creme)

  Jojo Gummi (gummy candies)

  Wiggles (milk chocolate or mocha-covered marshmallows)

  Star Fruits (fruity soft candy)

  Star Pops (fruit or chocolate flavored lollipops)

  Candy Bars

  Big Bang (nougat and rice crispies smothered in milk chocolate)

  Chooey Choco (butterscotch caramel covered in chocolate)

  Chooey Toffee (toffee caramel covered in chocolate)

  Cloud 9 (nougat, caramel and peanuts covered in milk chocolate, similar to Snickers)

  Nips (candy-coated chocolate with mini versions and peanut and crispies variants)

  First Five

  Cookies/Cakes

  Quake Bar (creme-filled chocolate cakes)

  Quake Layers (layered cake bars)

  Quake Rolls (cake rolls with jam)

  Quake Cups (muffins filled with creme)

  Presto Creams (sandwich cream cookies)

  Cream-O (chocolate cream cookie sandwich, sometimes it is chocolate covered)

  Pretzels (chocolate/strawberry/milk coated rod pretzels)

  Choco Knots (chocolate-covered twisted pretzels)

  Berry Knots (strawberry milk-covered twisted pretzels)

  Milky Knots (milk-covered twisted pretzels)

  Choco Curls (chocolate-flavored extruded corn snacks)

  Magic Flakes`Premium Crackers (soda crackers)

  Magic Flakes Cheese-Flavored Crackers

  Magic Flakes Sandiwch Crackers

  Dewberry (creme-filled sandwich cookies with jam topping)

  Dewberry Tarts (creme-filled sandwich cookies with caramel or chocolate topping)

  Rainbow Bites (bite-sized cookies with candy-coated chocolate pieces)

  Hello! Wafers

  Hello! Wafrets

  Hello! Pipers

  Club House 3+1

  Club House Minis

  Pals

Beverages

• C2 Green Tea

  Refresh Juice Powder, Water in Cups and Juice in Cups

Grocery and convenience food products

• Nissin products (under license from Nissin Food Products of Japan)
  • Nissin's Ramen
  • Nissin's Yakisoba
  • Nissin's Cup Noodles
  • Nissin's Yakisoba Cup Noodles
• Others
  • Payless Instant Noodles
  • Payless Instant Pancit Canton
  • Payless Spaghetti
  • Payless Macaroni
  • Cream-All Non-Dairy Creamer
  • Great Taste Premium Blend coffee
  • Great Taste Granulated Coffee
  • Blend 45 coffee
  • Great Taste Coffee Mixes
  • Great Taste RTD
  • Great Taste Iced Coffee

Hunts-URC products

Hunts-URC is a joint venture between URC and ConAgra Foods, Inc.

• Hunt's

  Tomato Sauce

  Tomato Paste

  Pork n' Beans

  Spaghetti Sauce

  Tomato Ketchup

  Baked Beans

• Swiss Miss

  Complete Cocoa Mix

  RTD Milk Shakes

References

1. ^ ^{a b c d e} http://www.urc.com.ph/ Universal Robina Corporation Website

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