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Forms (such as invoices), labels, or signatures printed in sequence across or down the page. This method reduces print time by taking advantage of the full capacity of the printer.

Name and address labels are printed in ZIP code or other postal presort sequence l-Up, 2-Up, 3-Up, 4-Up, or 5-Up (1 across, 2 across, 3 across, etc.). The sequence runs either East-West (horizontally) or North-South (vertically) down the page.

Signatures are printed and folded in pairs head to head or head to tail. The signatures are then split apart and trimmed on three sides to book size.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more