Vertical Discount

Special reduced rate for the purchase of several radio or television time slots to be broadcast at intervals within a set period of time such as a day. It is called a vertical discount because the time slots on a media schedule are listed with hours vertically and days horizontally. See also across the board; contiguity.

Special reduced rate for the purchase of several radio or television time slots to be broadcast at intervals within a set period of time such as a day. It is called a vertical discount because the time slots on a media schedule are listed with hours vertically and days horizontally.