Vertical market software

Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market (specific industry or market). While horizontal market software can be useful to a wide array of industries (such as word processors or spreadsheet programs), vertical market software is developed for and customized to a specific industry's needs.

Vertical market software is readily identifiable by the application specific graphical user interface which defines it. One example of vertical market software is point-of-sale software, which uses a touchscreen interface.

See also

• Horizontal market software
• Horizontal market
• Product software implementation method
• Enterprise resource planning
• Customer relationship management
• Content management system
• Supply chain management

Resources

• Microsoft ships first Windows OS for vertical market from InfoWorld
• The Limits of Open Source - Vertical Markets Present Special Obstacles