Type: Private
On the web: http://www.vertrue.com

Vertrue is all set to test your customers' loyalty. The Internet direct marketing company markets membership programs offering discounts on financial services, health and dental care, travel, and other consumer products and services. It partners with credit card issuers, banks, direct-response TV advertisers, and retailers to market its membership programs, and its membership and loyalty programs are managed by its indirect subsidiary Adaptive Marketing. In addition, its Neverblue unit is an online marketing company focusing on lead generation and client acquisition services that caters to the Canadian market.Vertrue is owned by an investment group that includes the company's management team.

Officers:
President and CEO: Gary A. Johnson
SVP and CFO: Lorraine DiSanto
SVP and Chief Marketing Officer: Jay Sung

Competitors:
Access Plans USA
Affinion Group
Rewards Network

© 2012 Hoover's, Inc. All rights reserved.