Viceroy cigarettes are made by Brown & Williamson, which was owned by British American Tobacco, and, since 2004, by Reynolds American Inc., a joint venture between the U.S. branch of British American Tobacco and R.J. Reynolds Tobacco Company.
Viceroy originated in the U.S. in 1936 as the world's first cork-tipped filter cigarette. In 1952 it was the first brand to add a cellulose acetate filter which established a new industry standard. In 1953, Viceroy Filter Kings were introduced. In 1990, Viceroy Box Kings and Lights Box Kings were introduced on the U.S. market, followed by Viceroy Ultra Lights Kings and Ultra Lights 100's in 1992 and New Viceroy 100's box styles, and Viceroy Menthol in 2000. All Viceroy styles changed to a more contemporary packaging on packs and cartons without changes to the product blend.
After the Brown & Williamson merger, the brand has been played down, continuing to be sold on the markets where demand is strong, like Romania, the Middle East, Turkey, Argentina and Chile.
Trivia
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- The Tom Waits song "Big Joe and Phantom 309" from the album Nighthawks at the Diner mentions smoking Viceroys.
- Slim Cessna's Auto Club, A Denver based alternative country band, feature a tribute to Viceroy filter kings on the album Always Say Please & Thank You with a song of the same name.
- Author David Sedaris, while in Canada, buys this brand in the short story 'The Smoking Section' in his book When You Are Engulfed in Flames.
See also
External links
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