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view impression

 
Marketing Dictionary: view impression

Measurement of the size of the audience for a web site, web page, or banner ad, expressed in terms of the number of times it is viewed. Page views do not indicate whether a viewer made a purchase or actually read the page. See also click-through rate; i/pro; media metrix.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more