Virtual Reality (Marketing Objectives and Strategies)
Product and Services - First Year
Marketing Objectives and Strategies
After extensively researching the Commercial and Private marketing opportunities, I have concluded that the most effective and efficient approach to initiate the marketing of products and services is by market segmentation and the use of direct as well as indirect methods of advertising.
The direct method will be aggressive. It will entail new product releases in key industrial/commercial as well as consumer publications, computer billboard announcements, together with sending out demonstration tapes to the architectural, design, construction, home improvement, and development industries. In addition, trade show attendance and participation will allow product introduction and overall industry awareness to take place. This extensive exposure with appropriate follow-up will generate an at-large industry demand. The indirect strategy will consist of identifying sales representative agencies, wholesalers, distributors, and retailers in key locations to nationally and internationally represent Building Aids Inc. Specially modified and custom demonstration videos will be prepared so that the indirect agencies are equipped to target market and be successful in their efforts. Creative and innovative agency training programs as well as compensation packages will be used to motivate the indirect sales force.
Production and Distribution Corporate offices will be located at 123 Main. The first six months will be spent organizing an information management library for immediate and direct access to designs and energy calculations. This will allow Building Aids to generate some "bread and butter" cash flow as it further invests efforts to get the direct and indirect marketing strategies underway. As part of reaching and informing the consumer, a composite demonstration video highlighting capabilities will be produced. Credit toward the customers' order will be made in the event that a custom design order is placed. The equipment required for development and production of virtual reality animations consists of three separate main computers with monitors, scanners, printers, plotters, GVP Impact Controllers, Processor Cards, Video Cameras, VHS & VCR recorders and controllers, modems, copiers, video monitors and relative software programs.
