(continued)
Executive Summary
Business Description
The Market
Marketing
Technology/System Summary
The Management Team
Competition
Future Plans
Summary
Financial Information
Sources & Uses of Investment Proceeds
| Sources | |
| Proceeds of Offering | $2,500,000 |
| Total Sources | $2,500,000 |
| Uses | |
| Point'n Click Booth Development & Construction of 50 PCBs | 750,000 |
| PCBR&D | 50,000 |
| Total for PCB | $800,000 |
| Retailer's Point 'n Click Desktop | |
| RPCD Lease Units (50) | 625,000 |
| RPCDR&D | 50,000 |
| Total for RPCD | $675,000 |
| Office Equipment | 50,000 |
| Retire A/P & Short Term Debt | 102,000 |
| Legal & Professional Fees | 25,000 |
| Supplement Working Capital | 848,000 |
| Total Uses | $2,500,000 |
Point 'n Click Booth Unit Economics
| Cost | 15,000 | |
| Revenue | | |
| Tenant Lease Revenue | 33,000 | (10 Tenants @ $275/month) |
| Total Revenue 33,000 | | |
| Direct Expenses | | |
| PCB Service Expense | 4,800 | ($400 per PCB/month) |
| PCB Rent | 3,300 | (Rent @ $100/sq. ft. or 10% of Rev.) |
| Total Direct Expenses | 8,100 | |
| Gross Margin | 24,900 | |
Break Even Analysis - Pcb
| Std.Rev. Assumptions | *Lower Case Assumptions | **Better Case Assumptions |
| *Assumes PCB tenant revenue drops to 50% of base assumption. |
| **Assumes PCB tenant revenue is 150% of base assumption. |
| FY 1995 SG&A | $1,045,000 | $1,045,000 | $1,045,000 |
| PCB Net Contribution | $24,900 | $8,400 | $41,400 |
| Number of PCB's Installed to B/E | 42 | 124 | 25 |
Profit and Loss: April Through December 1994
| Income | |
| Software Unit Sales | 2,200.00 |
| Interest Income | 2,852.23 |
| Tenant Lease Revenue | 6,000.00 |
| Total Income | 11,052.23 |
| Cost of Goods Sold | |
| Software Unit Cost | 2,200.00 |
| Total COGS | 2,200.00 |
| Gross Profit | 8,852.23 |
| Expense | | | |
| Communications | | | 7,751.43 |
| Depreciation Expense | | | 27,073.35 |
| Independent Con | | | 1,644.00 |
| Insurance | | | 125.20 |
| Interest Expense | | | 5,876.82 |
| Location Service | | | 2,801.01 |
| R&D | | | |
| PCBC | | 1,000.00 | |
| R&D-Other | | 19,691.75 | |
| Total R&D | | | 20,691.75 |
| SG&A | | | |
| Ads & PROM | | 6,188.28 | |
| Bank Charge | | 470.69 | |
| Freight | | 886.87 | |
| L&P Fees | | 23,520.61 | |
| Office | | 14,605.24 | |
| Payroll Expenses | | | |
| Employee Benefits | 1,047.14 | | |
| Gross Wages | 250,991.63 | | |
| Total Payroll Expenses | | 252,038.77 | |
| Payroll Service | | 726.51 | |
| Payroll Taxes | | | |
| FICA | 16,099.79 | | |
| FUTA | 182.40 | | |
| SUI | 795.15 | | |
| Total Payroll Taxes | | 17,077.34 | |
| Rent Paid | | 15,566.11 | |
| Secretarial SVC | | 1,471.11 | |
| Telephone Exp. | | 20,673.97 | |
| Trade Associations | | 745.00 | |
| Trade Shows | | 6,257.10 | |
| Travel | | | |
| Dining | 4,196.98 | | |
| Travel - Other | 38,192.93 | | |
| Total Travel | | 42,389.91 | |
| Total SG&A | | | 402,617.51 |
| Software Exp. | | | 3,693.59 |
| Tax | | | 100.00 |
| Video Wall Exp. | | | 1,211.28 |
| RPCD Service | | | 409.00 |
| Total Expense | | | 473,994.94 |
| Net Income | | | −465,142.71 |
Balance Sheet As of December 31, 1994
| Assets | |
| Current Assets | |
| Checking/Savings | |
| Checking | 5,101.72 |
| Firstar Chkg. | 14,633.61 |
| Firstar MM | 23.407.48 |
| Total Checking/Savings | 43,142.81 |
| Other Current Assets | |
| Deposits | 13,736.65 |
| Undeposited Funds | 23.90 |
| Total Other Current Assets | 13.760.55 |
| Total Current Assets | 56,903.36 |
| Fixed Assets | |
| Accumulated Depreciation | −40,019.35 |
| Equipment | 229.121.22 |
| Total Fixed Assets | 189,101.87 |
| Other Assets | |
| Loan to Officers | 10,500.00 |
| Pre-Paid interest | 3.472.17 |
| Total Other Assets | 13,972.17 |
| Total Assets | 259,977.40 |
| Liabilities & Equity | |
| Liabilities | |
| Current Liabilities | |
| Accounts Payable | |
| Accounts Payable | 12.197.96 |
| Total Accounts Payable | 12,197.96 |
| Credit Cards | |
| Comp USA | 596.48 |
| OfficeMax | 10.80 |
| Staples | 44.53 |
| Total Credit Cards | 651.81 |
| Other Current Liabilities | |
| Deferred Compensation | 20,833.29 |
| JDH Bridge Loan | 54,975.93 |
| Payroll Liabilities | 788.36 |
| Total Other Current Liabilities | 76.597.58 |
| Total Current Liabilities | 89,447.35 |
| Long Term Liabilities | |
| Lease Obligations | 11.722.93 |
| Total Long Term Liabilities | 11.722.93 |
| Total Liabilities | 101,170.28 |
| Equity | |
| Equity CS | 6,250.00 |
| Preferred Stock | 4,000.00 |
| Retained Earnings | −237,250.17 |
| Net Income | −465,142.71 |
| Surplus Capital | 850.950.00 |
| Total Equity | 158.807.12 |
| Total Liabilities & Equity | 259.977.40 |
Balance Sheet Comparison As of December 31, 1994
| Dec 31, '94 | Dec 31, '93 | $ Change | % Change |
| Assets | | | | | |
| Current Assets | | | | | |
| Checking/Savings | | | | |
| Checking | 5,101.72 | 88,573.25 | −83,471.53 | −94.2% |
| Firstar Chkg. | 14,633.61 | 0.00 | 14,633.61 | 100.0% |
| Firstar MM | 23,407.48 | 0.00 | 23,407.48 | 100.0% |
| Total Checking/Savings | 43,142.81 | 88,573.25 | −45.430.44 | −51.3% |
| Other Current Assets | | | | |
| Deposits | 13,736.65 | 0.00 | 13,736.65 | 100.0% |
| Undeposited Funds | 23.90 | 0.00 | 23.90 | 100.0% |
| Total Other Current Assets | 13,760.55 | 0.00 | 13,760.55 | 100.0% |
| Total Current Assets | 56,903.36 | 88,573.25 | −31,669.89 | −35.8% |
| Fixed Assets | | | | | |
| Accumulated Depreciation | −40,019.35 | 0.00 | −40,019.35 | −100.0% |
| Equipment | 229,121.22 | 103,865.20 | 125,256.02 | 120.6% |
| Total Fixed Assets | 189,101.87 | 103,865.20 | 85,236.67 | 82.1% |
| Other Assets | | | | | |
| Loan to Officers | 10,500.00 | 0.00 | 10,500.00 | 100.0% |
| Pre-Paid interest | 3,472.17 | 0.00 | 3,472.17 | 100.0% |
| Total Other Assets | 13,972.17 | 0.00 | 13,972.17 | 100.0% |
| Total Assets | 259,977.40 | 192,438.45 | 67,583.95 | 35.1% |
| Liabilities & Equity | | | | | |
| Liabilities | | | | | |
| Current Liabilities | | | | |
| Accounts Payable | | | | |
| Accounts Pay. | 12,197.96 | 0.00 | 12,197.96 | 100.0% |
| Total Aces Pay. | 12,197.96 | 0.00 | 12,197.96 | 100.0% |
| Credit Cards | | | | |
| Comp USA | 596.48 | 0.00 | 596.48 | 100.0% |
| OfficeMax | 10.80 | 0.00 | 10.80 | 100.0% |
| Staples | 44.53 | 0.00 | 44.53 | 100.0% |
| Total Credit Cards | 651.81 | 0.00 | 651.81 | 100.0% |
| Other Current Liabilities | | | | |
| Accounts Payable | 0.00 | 4,452.59 | −4,452.59 | −100.0% |
| Deferred Comp. | 20,833.29 | 0.00 | 20,833.29 | 100.0% |
| JDH Bridge Loan | 54,975.93 | 0.00 | 54,975.93 | 100.0% |
| Payroll Liabilities | 788.36 | 99.07 | 689.29 | 695.8% |
| Total Other Current | | | | |
| Liabilities | 76,597.58 | 4,551.66 | 72,045.92 | 1,582.9% |
| Total Current Liabilities | 89,447.35 | 4,551.66 | 84,895.69 | 1,865.2% |
| Long Term Liabilities | | | | |
| Lease Obligations | 11,722.93 | 0.00 | 11,722.93 | 100.0% |
| Total Long Term Liabilities | 11,722.93 | 0.00 | 11,722.93 | 100.0% |
| Total Liabilities | 101,170.28 | 4,551.66 | 96,618.62 | 2,122.7% |
| Equity | | | | | |
| Equity CS | 6,250.00 | 5,250.00 | 1,000.00 | 19.1% |
| Preferred Stock | 4,000.00 | 2,500.00 | 1,500.00 | 60.0% |
| Retained Earnings | −237,250.17 | 0.00 | 237.250.17 | −100.0% |
| Net Income | −465,142.71 | −72,313.21 | −392,829.50 | −543.2% |
| Surplus Capital | 850,950.00 | 252,450.00 | 598,500.00 | 237.1% |
| Total Equity | 158,807.12 | 187,886.79 | −29,079.67 | −15.5% |
| Total Liabilities & Equity | 259,977.40 | 192,438.45 | 67,538.95 | 35.1% |