For other uses, see
Viva.
VIVA is a 24 hour music and entertainment channel launched in 1993 in Germany. The channel was previously owned by a private German media group "VIVA Fernsehen GmbH". Since 2004, MTV Networks Europe has acquired the brand[1]. Today, MTV Networks Europe continue to operate the original German speaking VIVA channel along with specific channels for Austria, Switzerland, Poland, Hungary, the United Kingdom and the Republic of Ireland.
VIVA Germany
- VIVA TV was previously, owned by a a private German music television channel located in Cologne. It was founded in 1993 by a shareholder group led by Time Warner and headed up initially by Dieter Gorny to compete with MTV, the market leader at the time. Being the first music channel to broadcast in German, VIVA was able to secure a close lead in the ratings for the target audience. On 21 March 1995 a second channel, VIVA Zwei ("VIVA Two"), was created, concentrating on lesser known and more independently produced music. On 7 January 2002 it was renamed VIVA Plus and its concept changed to a channel dedicated purely to pop and mainstream music for a younger generation of viewers. VIVA Plus shut down on January 14, 2007. It became Comedy Central Deutschland the next day.
- Since 1995, VIVA has a pop music award ceremony with the annual Comet. *In 2003, VIVA openly expressed an anti-Iraq War view. Later that year, VIVA got bad press after it was discovered that VIVA had given Universal Music an unfair advantage in the placement of their music videos. Today, the company is divided into the "VIVA Fernsehen GmbH", "VIVA Plus Fernsehen GmbH", "Brainpool TV GmbH", and "VIVA Media Enterprises". Since 2004, the main shareholder is the media company Viacom (98%), which also owns MTV, the main competitor to VIVA, creating a virtual monopoly in German music television. Following the acquisition of VIVA by Viacom, VIVA has been based in Berlin, where MTV Germany is based.
- The concept behind VIVA originated in 1992 when the major record labels were frustrated by MTV Europe's decision to program in English to the Germanophone markets and what was perceived as its refusal to play major German-speaking artists. Tom McGrath, then President of Time Warner International Broadcasting, assembled a group of record labels that included Warner Music, EMI Music, Sony Television along with Frank Otto, APAX partners, and DoRo Productions from Austria (Rudy Dolezal and Hannes Rossacher). With Dieter Gorny brought on board to lead the channel the group applied for cable carriage licenses in the various German Bundesländer, a process that took almost one year. DoRo designed the original programming format which while clearly a music video channel, sought to differentiate itself from MTV not just by having a German speaking voice, but by speaking directly to the differences in pop culture between Germany and the anglophone MTV. Ironically, before launching the channel, the labels offered to fund MTV in a German speaking version, but were rejected by MTV management at the time who espoused a "one world, one language" programming philosophy (at least for Europe since their Latin American Channels used Spanish and Portuguese).
- After MTV introduced a German language version of itself, the competition between the two stations increased. VIVA was widely perceived as the more mainstream oriented channel for younger viewers, while MTV Germany was directed at youths and young adults with some edgier programming. Since the acquisition of VIVA by Viacom, MTV Germany is mostly broadcasting reality TV shows. VIVA has become the music channel with charts shows and similar, mostly directed at a mainstream audience. Viacom has introduced a programming scheme that allows the station to be run by just 40 people, many previous employees were let go.
- VIVA Top 100
- VIVASkop
- Get the Clip
- Loveline
- SMS Guru
- VIVA Live
- Planet VIVA
- Album Top 50
- Retro Charts
- Club Rotation Dance Charts
- Collien
- Gülcan
- Jan
- Johanna
- Nadine
VIVA Switzerland
VIVA Schweiz is 24 hour music and entertainment channel launched on September 6, 2000. This channel serves the German speaking regions in Switzerland. The channel features localized programming, music videos, presenters and competitions.
- Clip Trip
- VIVA News
- Nacht Express
- Charts Rotation
VIVA Austria
VIVA Austria is a simulcast of music and entertainment channel VIVA Germany. The channel began to localize for Austrian viewers in 2001 to 2003 and then again on June 1, 2006. The Austrian version carries localized advertising and sponsorship. Viva Austria shares its frequency with the localized version of Nickelodeon.
- VIVA Top 100 (Official German Singles Chart)
- VIVA Live
- Get the Clip
- Loveline
- SMS Guru
VIVA Hungary
VIVA Hungary is a 24 music and entertainment channel. The channel launched on February 1, 2000. The channel features localized music videos, programming, presenters and chart shows.
- VIVA Trend
- VIVA Chart Show
- Club Rotation
- VIVA News
VIVA Poland
VIVA Poland is a 24 music and entertainment channel. The channel launched June 1, 2000. The channel features localized music videos, programming, presenters and chart shows.
- Planet VIVA
- Power Lista
- VIVA Hits
- Polska Top 10
- Nightrider
- Natalia
- Daro
- Kasia
- Justyna
- Małgośka
VIVA UK & Ireland
VIVA is a music video and entertainment channel in the United Kingdom and the Republic of Ireland, which launched on 26 October 2009, replacing TMF. [2][3][4]
See also
- TMF – is a similar channel to VIVA available in the Netherlands and Flemish speaking parts of Belgium. Both VIVA and TMF are operated by MTV Networks Europe.
References
- ^ http://www.encyclopedia.com/doc/1G1-119508983.html
- ^ "MTV replaces TMF with Viva". Guardian. 2009-10-16. http://www.guardian.co.uk/media/2009/oct/16/mtv-viva-uk.
- ^ "VIVA.tv". Viva. http://uk.viva.tv/. Retrieved 2009-10-14.
- ^ "Rebranding - TMF". AGB Nielsen Media Research. 2009-10-14. http://www.agbnielsen.co.uk/agb/files/ClientServices/New%20BARB%20Channels/Rebranding%20-%20TMF.doc.
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