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| Type | Vodafone Australia Limited, Subsidiary of Vodafone Hutchison Australia Pty Ltd |
|---|---|
| Founded | 1992 (awarded licence)[1] |
| Headquarters | 799 Pacific Hwy Chatswood, NSW, 2067 |
| Key people |  Nigel Dews, CEO |
| Industry | Telecommunications |
| Products | Prepaid and postpaid mobile phones |
| Employees | 1400 (as of 2005)[2] |
| Website | http://www.vodafone.com.au/ |
Vodafone Australia is a mobile telephone company, a subsidiary of Vodafone Hutchison Australia. Vodafone Australia was formerly a wholly owned subsidiary of Vodafone Plc (which is based in the UK).
On the 10th of June 2009, after ACCC approval, Vodafone Australia merged with the Australian subsidiary of Hutchison 3G (known by its '3' brand) to become Vodafone Hutchison Australia Pty Ltd, owned by Hutchison Telecommunications Australia (a subsidiary of Hutchison Whampoa) and Vodafone Group PLC on a 50-50 basis. [3]
Phone products include prepaid and postpaid mobile services, on GSM and 3G UMTS mobile networks. Vodafone live! is Vodafone's mobile Internet service.
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Coverage
The GSM mobile service on 900 MHz and 1800 MHz covers 94.52% of the population. The 3G 2100 MHz UMTS network is available in metro areas of major cities and some larger regional centres covering 80% of the population. Expansion of the 3G UMTS network using 900 MHz to equal or surpass the GSM coverage is due to be completed by 31 August 2009 [1] [2].
In a media release issued on the 27th May 2008, Vodafone claimed 4.031 million mobile telephone customers connected across Australia (including 0.341 million connected to virtual network operators).[4]
Mobile phone saturation in Australia is at 100.76 per cent (June 2008). [3]
Vodafone's Globalstar integrated satellite/digital service covers 100 per cent of the Australian continent and up to 200 nautical miles (370 km) from the mainland.
Retail
Vodafone phones are sold in almost 16,000 retail outlets across Australia, with 170 Vodafone-branded stores (2005 figures).[2]
Different outlets include:
- Authorised service dealers
- Petrol and convenience stores
- Selected newsagencies
- Allphones
- Harvey Norman
- Tandy
- Dick Smith Electronics
- Kmart
- Target
- Woolworths
- Video Ezy
- Priceline
- Voda in Myer Stores
Sponsorship
Vodafone Australia is involved in sponsoring a number of Australian sports teams:
- Rugby union: the Wallabies and all Australian Super 14 teams
- AFL: Brisbane Lions, Port Adelaide, West Coast Eagles, North Melbourne FC
- Motorsports: TeamVodafone (V8 Supercars)
The company previously held the naming rights to Vodafone Arena (now Hisense Arena), a mixed-sports venue in Melbourne.
Merger of operations with Hutchison Telecoms
On February 9, 2009 Vodafone and Hutchison Telecommunications (Australia) Limited (owner of 3 Australia) announced that they would be merging their operations into a 50-50 joint venture called VHA Pty Ltd. All products and services offered by VHA would be marketed under the Vodafone brand, as well as holding exclusive rights to the 3 brand during and after the transition process. The merger is expected to be completed by mid-2009, and has been approved by the ACCC.[5]
References
- ^ Vodafone Australia: Company overview
- ^ a b Vodafone Australia: Facts & Figures
- ^ Hutchison Telecommunications Australia release to Australian Securities Exchange, 10 June 2009
- ^ Vodafone Australia exceeds 4 million customers and counting
- ^ "Hutchison and Vodafone agree to merge Australian Telecom operations". http://www.vodafone.com.au/stelprd/groups/webcontent/documents/webcontent/merger.pdf. Retrieved 2009-02-09.
External links
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