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Waggener Edstrom Worldwide

 
Hoover's Profile: Waggener Edstrom Worldwide, Inc.
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Contact Information
Waggener Edstrom Worldwide, Inc.
Civica North Tower, 225 108th Ave. NE, Ste. 700
Bellevue, WA 98004-5737
WA Tel. 425-638-7000
Fax 425-638-7001

Type: Private
On the web: http://www.waggeneredstrom.com/

Helen of Troy may have helped launch a thousand ships, but Waggener Edstrom helped launch Windows. Specializing in the needs of high-tech firms, Waggener Edstrom Worldwide offers its clients a palette of public relations services, including brand development, corporate communications, media relations, and strategic consulting. The independent agency operates from more than 15 offices in Oregon, Texas, and Washington, as well as Europe, and Asia. It has boasted such clients as Advanced Micro Devices, Microsoft, and T-Mobile USA. Waggener Edstrom Worldwide was founded by CEO Melissa Waggener in 1983. Partner Pam Edstrom joined the following year.

Officers:
President and CEO: Melissa Waggener Zorkin
COO: Michael Bigelow
CFO: Neil O'Conner

Competitors:
Edelman
Ogilvy Public Relations
Weber Shandwick

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Wikipedia: Waggener Edstrom Worldwide
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Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (August 2007)

Waggener Edstrom Worldwide (WE) is a large privately owned public relations agency. WE provides communications services to global organizations. The firm is perhaps best known as the longstanding PR firm for Microsoft.

Company history

Melissa Waggener Zorkin founded the Waggener Group in 1983, working at the time with Microsoft and other technology companies. In 1984, Pam Edstrom joined the Waggener Group as an agency partner to Melissa Waggener, and the firm was renamed Waggener Edstrom in 1990.

The agency broadened its client portfolio and range of services with specialized practices Consumer Marketing, Corporate Communications, Environment, Healthcare, Public Affairs and Technology. In 2005, the agency was renamed Waggener Edstrom Worldwide to better reflect its global operations across the U.S., Europe and Asia.

The agency has over 800 employees and 16 offices worldwide with U.S. headquarters in Seattle, European headquarters in London and Asian headquarters in Hong Kong, with further field offices in Austin, Texas; Beijing; Boston; Brussels, Belgium; Dallas; Munich, Germany; New York City; Paris; Portland, Oregon; San Francisco; Singapore; Shanghai and Washington, D.C. WE clients include eBay, Microsoft Corp., Samsung and T-Mobile USA.

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