| WCSX | |
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| City of license | Birmingham, Michigan |
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| Broadcast area | [1] |
| Branding | 94.7 WCSX |
| Slogan | "Detroit's Classic Rock Station" |
| Frequency | 94.7 MHz (also on HD Radio) 94.7 HD-2: Deep Trax Classic Rock |
| Format | Classic rock |
| ERP | 13,500 watts |
| HAAT | 290 meters |
| Class | B |
| Facility ID | 25084 |
| Transmitter coordinates | 42°27′13″N 83°09′50″W / 42.45361°N 83.16389°W |
| Callsign meaning | ClaSsiX |
| Former callsigns | WMJC (1976-3/14/87) WHNE (1973–1976) WHFI (1973) |
| Owner | Greater Media |
| Sister stations | WMGC-FM, WRIF |
| Webcast | Listen Live Deep Trax |
| Website | wcsx.com |
WCSX is a Detroit-based FM radio station broadcasting a classic rock format. WCSX's transmitter is located in suburban Oakland County in Royal Oak Township near the intersection of 8 Mile Rd. and Wyoming Avenue. WCSX transmits its signal from an antenna 951 feet in height with an effective radiated power of 13,500 watts. 5 other Detroit radio stations transmit their signal from the same tower as WCSX. The station is owned by Greater Media and is licensed to the Detroit suburb of Birmingham.
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History
Whiffieland/Honey Radio
WCSX was originally home to WHFI ("Whiffieland"), featuring a MOR/adult contemporary format with disc jockeys such as Lee Alan (formerly of WXYZ-AM). In 1972, WHFI shifted to a syndicated, automated oldies format provided by Draper-Blore called "Olde Golde," featuring hits of the 1950s and 1960s (similar to Drake-Chenault's "Solid Gold" format except without the AC/MOR currents that the Solid Gold format played). The "Olde Golde" format evolved the following year into all-oldies WHNE, "Honey Radio." Sister station WQTE-AM 560 changed its calls to WHND and began shadowcasting the format in 1974; it would continue as "Honey Radio" until 1994, by which time 94.7 FM had gone through several changes. Honey Radio was originally automated using Drake-Chenault's "Classic Gold" format, but transitioned to live personalities (on AM 560 only) around 1980, by which time 94.7 FM had changed format.
Magic 95
In 1976, WHNE became WMJC, "Magic 95," with an adult contemporary format modeled after Greater Media's successful WMGK-FM in Philadelphia.
94.7 WCSX
By 1987, the adult-contemporary format in Detroit had become quite crowded; in addition to WMJC, Detroit had four other AC stations, WNIC, WOMC, WLTI, and WNTM, with WNIC and the oldies-based WOMC dominating in the format. In May 1987 Magic 95 switched its format to what became known as "classic rock" and changed their calls to what they are today. WCSX was one of the first radio stations in the United States to have a classic rock format; it is also one of very few nationwide to have endured with the classic rock format for over twenty years.
WCSX is licensed for HD Radio operations. Their HD broadcast, called "WCSX Deep Trax," plays classic rock album tracks. Both WCSX-FM and WCSX Deep Trax stream webcasts for internet listeners. WCSX's most played bands are classic rock staples The Beatles, Led Zeppelin, Aerosmith, Pink Floyd and hometown classic rockers such as Bob Seger and Ted Nugent. WCSX generally takes a softer, older-sounding approach to classic rock reminiscent of progressive and album-oriented rock radio of the 1970s, since sister station WRIF includes a good deal of harder classic rock titles in its playlist, including 1980s glam metal which WCSX generally does not play. WCSX had competed up against classic rocker WDTW-FM (now Rhythmic adult contemporary), but gave up the competition to CHUM Limited (now CTVglobemedia)'s CIDR-FM, which shifted from hot AC to adult album alternative. Today, the twin-stick Detroit rockers are either owned by Greater Media (WRIF & WCSX) or CTVglobemedia (CIMX-FM & CIDR-FM).
November 2009 PPM Rating: #13 (3.8)
Airstaff
The current weekday lineup (as of September 14, 2009) Starting off the day from 6am-9am its Deminski & Doyle with Jeff Deminski, Bill Doyle, Rudy Desantis, Nicole Salem and Jamie Samuelson. During the mid-day from 9am-2pm is longtime Detroit jock Karen Savelly. Next on the ride home from 2pm-6pm its Ken Calvert. Wrapping up the day from 6pm-11pm its Steve Kostan, and Uncle Buck from 11pm-6am.
Weekend's/Fill-ins include Dave Doran, Jim Hughes, Julianne Jordan, John O’Leary, Mark Pasman, Pam Rossi, Scott Shepard and Peter Werbe.
DEEP TRAX HD2: Jon Ray, John O'Leary, Peter Werbe, Brandon Knoll, Scott Shepard and Jim Hughes (weekends)
Sources
External links
- Query the FCC's FM station database for WCSX
- Radio Locator information on WCSX
- Query Arbitron's FM station database for WCSX
- Sample Broadcast
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