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| Type | Private company |
|---|---|
| Headquarters | Long Beach, California |
| Key people | Jesse James |
| Industry | recreational vehicles |
| Products | motorcycles Apparel |
| Website | http://westcoastchoppers.com/ http://chopperdogs.com/, http://www.jessesgirl.com, http://www.ciscoburger.com http://shopwestcoastchoppers.com |
West Coast Choppers is a company best known for selling chopper-style motorcycles. Some of their better-known customers include celebrities such as Shaquille O'Neal, Keanu Reeves, Kid Rock, James Hetfield, Tyson Beckford, and The Undertaker. In recent years, under the management of Jesse G. James, the firm has expanded into licensing the brand onto other items and the creation of a now-ended television series, Monster Garage, on the Discovery Channel.
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History
The company's rise to national prominence coincided with the 2001 shows Motorcycle Mania I and II, airing on the Discovery Channel. James later starred with Kid Rock in Motorcycle Mania III (2004). With the release of these shows interest in Jesse James and the West Coast Choppers allowed the firm to expand knowledge of its brand and to expand its already strong cult-like following. Jesse James also narrated a 2006 Discovery show called History of the Chopper, where he makes his own motorcycle to commemorate the 1960s.
In 2001, the company's merchandise (along with the No Fear brand) was banned from the Simi Valley Unified School District in California based on its usage of the German Iron Cross.
The City of Long Beach renamed part of a street as "West Coast Choppers Place" in 2009 to honor the company.[1]
Presence in pop culture
West Coast Choppers merchandise, particularly T-shirts and hats, is popular among teenagers in the United States. It also has a huge following in Europe, especially with the appearance of the clothing in films such as the globally successful The Fast And The Furious.
Notes
- ^ Eakins, Paul (November 11, 2009). "Inside City Hall: Mayor Foster has been globetrotting". Press-Telegram (Long Beach). http://www.presstelegram.com/news/ci_13765856. Retrieved November 12, 2009.
References
External links
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