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What Time Is It?

 
Album Review: What Time Is It?

  • Artist: The Time
  • Rating: StarStarStarStarHalf Star
  • Release Date: 1982
  • Total Time: 38:36
  • Genre: Rhythm & Blues

Review

The Time's second album, What Time Is It?, is similar in many ways to The Time (1981), except better all-around, boasting three extended synth-funk jams ("Wild and Loose," "777-9311," "The Walk") that surpass those on the preceding album, plus a humorously wonderful ballad, "Gigolos Get Lonely Too," that tops any of those on the band's eponymous debut. In terms of similarities, both What Time Is It? and The Time are largely the work of Prince with the exception of the vocals, which are sung instead by Morris Day. Jesse Johnson (guitar), Terry Lewis (bass), Jimmy Jam (keyboards), Monte Moir (keyboards), and Jellybean Johnson (drums) are again listed as bandmembers, and though they certainly performed this material live in-concert as Prince's opening act, it's questionable how much musical input they had in the recording studio. Prince reportedly performed every note of music heard here except the vocals, though there's no evidence of that in the liner notes (at least not on the initial edition), as the only sign of his involvement is a production credit for Jamie Starr, one of his pseudonyms. Another similarity between What Time Is It? and The Time is the slim song offerings -- only six songs on each album, and though half the songs approach ten minutes in length, there are slight offerings on each album, "Onedayi'mgonnabesomebody" thankfully the only inconsequential song here. Any way you measure it, What Time Is It? is undoubtedly the better of the two albums, and the Time's most fully developed album overall, if not their flat-out best. Sure, there are only six songs, but five of them are fantastic, especially "777-9311," and the album itself sounds much more fully produced than its predecessor. Any fan of Prince's early-'80s work, particularly 1999 (1983), will find much to enjoy on What Time Is It? ~ Jason Birchmeier, All Music Guide

Tracks

Track TitleComposersPerformersTime
Wild and Loose (Lyrics) The Time The Time (7:32)
777-9311 (Lyrics) Morris Day The Time (7:57)
Onedayi'mgonnabesomebody (Lyrics) The Time The Time (2:27)
The Walk The Time The Time (9:30)
Gigolos Get Lonely Too (Lyrics) Morris Day The Time (4:40)
I Don't Wanna Leave You (Lyrics) The Time The Time (6:30)

Credits

Jimmy Jam (Vocals), Jamie Starr (Engineer), Morris Day (Vocals), Monte Moir (Vocals), Jellybean Johnson (Drums), Jesse Johnson (Guitar), Terry Lewis (Vocals (Background)), Jesse Johnson (Vocals), Terry Lewis (Vocals), Peggy M. (Engineer), Bernie Grundman (Mastering), Don Batts (Engineer), Morris Day (Producer), Jesse Johnson (Drums (Electric)), Jellybean Johnson (Percussion), Monte Moir (Keyboards), Al Beaulieu (Photography), Terry Lewis (Bass), Vanity 6 (Vocals (Background)), Jimmy Jam (Keyboards)
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Wikipedia: What Time Is It? (album)
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What Time Is It?
Studio album by The Time
Released August 25, 1982
Recorded December 1981 – July 1982
Genre Funk, R&B, Pop
Length 38:46
Label Warner Bros.
Producer Morris Day, The Starr ★ Company
Professional reviews
The Time chronology
The Time
(1981)
What Time Is It?
(1982)
Ice Cream Castle
(1984)

What Time Is It? is a 1982 album by The Time. Like the band's debut album, What Time Is It? features funk-pop jams and ballads; and was produced & arranged by Prince under the guise of The Starr ★ Company. All tracks were written by Prince (as Jamie Starr) except for "Wild and Loose", which was co-written with Dez Dickerson. Prince performed all instruments and background vocals with Morris Day adding lead vocals, with some additional background vocals on "Wild and Loose" and "The Walk" by Vanity 6. The album was recorded at Sunset Sound and Prince's home studio in the Minneapolis suburbs.

The title of the album comes from an exclamation by Morris Day, which had become the band's catchphrase, appearing frequently on the band's debut album, as well as during live shows. In addition to the songs on the album, 3 outtakes were recorded but not used: "Bold Generation", "Colleen" and "Jerk Out". "Jerk Out" was originally rejected by Morris Day for its lyrical content, which included a bondage scene with interracial tensions. The song would be re-recorded by Mazarati for their debut album, but didn't make the final cut. The song was eventually re-recorded, with various changes, by The Time for their album Pandemonium.

The album is even more accessible than its predecessor, mixing elements of rock and roll with funk. Armed with this new material, the band's live performances regularly outshined their headliner, Prince, and it is rumored that Prince dropped them from his 1999 tour to prevent being upstaged. During Prince's song "D.M.S.R." off of his album 1999 the lines "Jamie Starr's a thief / It's time to fix your clock" are sung during the bridge, possibly as a response to The Time's exploding fame.

What Time Is It? produced three singles: "777-9311", "The Walk" and "Gigolos Get Lonely Too". 2Pac would later sample "777-9311" for his song "What'z Ya Phone #" on his album All Eyez On Me, while K-Dee would sample "Gigolos Get Lonely Too" for his similarly titled "Gigalos Get Lonely Too" off of his album Ass, Gas, or Cash (No One Rides for Free).

Contents

Track listing

Side one

  1. "Wild and Loose" – 7:32
  2. "777-9311" – 8:05
  3. "Onedayi'mgonnabesomebody" – 2:26

Side two

  1. "The Walk" – 9:31
  2. "Gigolos Get Lonely Too" – 4:41
  3. "I Don't Wanna Leave You" – 6:29

Singles and chart placings

  1. "777-9311"
  2. "Grace" (non-album track) – 7" single
  3. "The Walk" – 12" single


  1. "The Walk"
  2. "OnedayI'mgonnabesomebody" – 7" single
  3. "777-9311" – Japan 7" single
  4. "I Don't Wanna Leave You" – 12" single


  1. "Gigolos Get Lonely Too"
  2. "I Don't Wanna Leave You"


External links


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Album Review. Copyright © 2009 All Media Guide, LLC. Content provided by All Music Guide ®, a trademark of All Media Guide, LLC. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "What Time Is It? (album)" Read more