Movie Type: Social Issues, Religions & Belief Systems
Themes: Fighting the System
Main Cast: Reverend Billy
Release Year: 2007
Country: US
Run Time: 90 minutes
Plot
Bill Talen is a New York-based activist and performance artist who since the late 1990s has won notoriety for his character Rev. Billy. Rev. Billy is a wildly charismatic street preacher and self-appointed leader of the Church of Stop Shopping who began his career speaking out against the gentrification of New York City, the forced renovation of 42nd Street and his favorite symbol of the evils of international marketing, the Disney Store. Since then, Rev. Billy has expanded his targets to include a number of firms (including Starbucks Coffee and several fast food chains) who engage in unfair labor practices and exploit Third World resources for profit; he also performs with a full gospel choir and a four piece band as they spread the message of overcoming the consumer culture, speaking with your dollars and questioning what advertising and corporate spokespeople have to say. While Talen's routines started out as comic street theater, he's become recognized as an effective (if deliberately eccentric) advocate for economic justice, and filmmaker Rob VanAlkemade offers an in-depth look at the phenomenon of Rev. Billy in his documentary What Would Jesus Buy? Produced in part by Morgan Spurlock, What Would Jesus Buy? received its world premiere at the 2007 South by Southwest Film Festival. ~ Mark Deming, All Movie Guide
The film focuses on the issues of the commercialization of Christmas, materialism, the over-consumption in American culture, globalization, and the business practices of large corporations, as well as their economic and cultural effects on American society, as seen through the prism of activist/performance artist Bill Talen, who goes by the alias of "Reverend Billy," and his troupe of activists, whose street theater performances take the form of a church choir called "The Church of Stop Shopping," that sings anti-shopping and anti-corporate songs. The film follows Billy and his choir as they take a cross-country trip in the month prior to Christmas 2005, and spread their message against what they perceive as the evils of patronizing the retail outlets of several different large corporate chains.
Crew
The film was produced by Morgan Spurlock, with cinematography by Alan Deutsch, Daniel Marracino, Martin Palafox, Alex Stikich and Rob VanAlkemade. Jeremy Osbern was an additional cinematographer and Michael Moore, Dietmar Post, Jon Shenk, and Martin Taylor were camera operators. The film was edited by Gavin Coleman and Stela Georgieva.