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white sale

 
Dictionary: white sale
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n.
A sale of household items, especially white goods.


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Idioms: white sale
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Home > Library > Literature & Language > Idioms

A special offering of towels, bed linens and similar goods, not necessarily white-colored. For example, The big stores always have white sales in January. [c. 1900]

WordNet: white sale
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Note: click on a word meaning below to see its connections and related words.

The noun has one meaning:

Meaning #1: a sale of household linens

Wikipedia: White sale
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A white sale is a marketing strategy where a store steeply discounts its merchandise to increase sales during a short period of time.

Origins

In 1878, John Wanamaker of Philadelphia department store fame decreed January to be the time for a white sale. Bed linens, which were available in white only, were sold at a discount. It is believed he might have done so to keep linen makers in business during a slow time of year.

Today

Today, white sales usually revolve around household items. However, they no longer only involve items that are white in color, and they are not restricted to take place in the month of January. Also, it is possible to have a white sale on durable goods or services.


This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)

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Copyrights:

Dictionary. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.  Read more
Idioms. The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Company. All rights reserved.  Read more
WordNet. WordNet 1.7.1 Copyright © 2001 by Princeton University. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "White sale".  Read more