Winter Garden Theatre

Winter Garden Theatre
February 2003
Address	1634 Broadway
City	New York City
Owned by	Shubert Organization
Capacity	1526
Type	Broadway
Opened	March 10, 1911
Years active	1911–1928 1938–1945 1945–
Rebuilt	1911 William Albert Swasey 1922 Herbert J. Krapp
Previous names	American Horse Exchange Cadillac Winter Garden Theatre
Production	Mamma Mia!
www.shubertorganization.com/theatres/winter_garden.asp
	Coordinates: 40°45′41″N 73°59′02″W / 40.761509°N 73.983974°W / 40.761509; -73.983974

The Winter Garden Theatre is a Broadway theatre located at 1634 Broadway in midtown-Manhattan.

It was built by William Kissam Vanderbilt in 1896 to be the American Horse Exchange.

In 1911 the Shuberts leased the building and Architect William Albert Swasey redesigned the building as a theatre. It is the fourth New York City venue to be christened the Winter Garden, it opened on March 10, 1911, with the early Jerome Kern musical La Belle Paree. The show starred Al Jolson and launched him on his highly successful singing and acting career. He played the Winter Garden many times after that.

The Winter Garden was completely remodeled in 1922 by Herbert J. Krapp. The large stage is wider than those in most Broadway houses, and the proscenium arch is relatively low. The building is situated uniquely on its lot, with the main entrance and marquee, located on Broadway, connected to the 1526-seat Seventh Avenue auditorium via a long hallway, and the rear wall of the stage abutting 50th Street. When Al Jolson performed there, the Winter Garden had a runway built, going out into the audience, and Jolson would run out and slide on his knees while singing, and the audience, not used to such dynamic and close-up showmanship from a performer, would go wild.

The theatre's longest tenant was Cats, which opened on October 7, 1982 and ran 7,485 performances spanning nearly nineteen years. The auditorium had been gutted to accommodate the show's junkyard setting, and after its closing architect Francesca Russo supervised its restoration, returning it to its 1920s appearance.

In its early days, the theatre frequently hosted series of revues presented under the umbrella titles The Passing Show, Artists and Models, and The Greenwich Village Follies. Following the 1932 death of Florenz Ziegfeld, the Shuberts acquired the rights to the name and format of his famed Ziegfeld Follies, and they presented several productions under that name featuring performers such as Fanny Brice, Bob Hope, Eve Arden, Gypsy Rose Lee, and Josephine Baker. It served as a Warner Bros. movie house from 1928 to 1933 and a United Artists cinema in 1945, but aside from these interruptions has operated as a legitimate theatre since it opened. Due to the size of its auditorium, stage, and backstage facilities, it is a house favored for large musical productions.

In 2002, under an agreement between the Shubert Organization, which owns the theatre, and General Motors, it was renamed the Cadillac Winter Garden Theatre. At the beginning of 2007, the corporation's sponsorship ended and the venue returned to its original name.

Notable productions

• 1934: Life Begins at 8:40
• 1935: At Home Abroad
• 1937: Hooray for What!
• 1938: Hellzapoppin
• 1944: Mexican Hayride
• 1948: As the Girls Go
• 1950: Alive and Kicking
• 1951: Make a Wish
• 1953: Wonderful Town
• 1954: Peter Pan
• 1955: Plain and Fancy
• 1956: Bus Stop; Shangri-La
• 1957: West Side Story
• 1959: Saratoga
• 1960: Once Upon a Mattress; The Unsinkable Molly Brown
• 1962: Carnival!; All American
• 1963: Tovarich
• 1964: Funny Girl
• 1966: Mame
• 1970: Georgy; Purlie
• 1971: Follies
• 1974: Gypsy
• 1976: Pacific Overtures; Fiddler on the Roof
• 1977: Beatlemania
• 1979: Gilda Radner - Live from New York
• 1980: 42nd Street
• 1982: Cats
• 2001: Mamma Mia!

External links

• Winter Garden Theatre at the Internet Broadway Database
• New York Theatre Guide