A wordmark, also sometimes word mark, subset of the term logotype, is a standardized graphic representation of the name of a company, institution, or product name used for purposes of identification and branding. A wordmark is usually a distinct text-only typographic treatment as can be found in the graphic identities of the Government of Canada, FedEx, Google, and Wikipedia. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product.
In the United States and European Union a wordmark may be registered, making it protected intellectual property. In the United States the term wordmark may not only refer to the graphical representation, but the text itself may be a type of trademark.[1]
References
- ^ "Glossary (w - x)". Guides. United States Patent and Trademark Office. 2007. http://www.uspto.gov/main/glossary/index.html#w. Retrieved 2007-11-23.
Bibliography
- McWade, John. Before and After Graphics for Business. Peachpit Press: 2005. ISBN 978-0321334152.
- White, Alexander W. The Elements of Graphic Design: Space, Unity, Page Architecture, and Type. Allworth: 2002. ISBN 978-1581152500.
- Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Wiley: 2006. ISBN 978-0471746843.
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