Yankee Group

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Yankee Group, a Massachusetts company, sells advice and market-research information relating to information technology.

History

Founded in 1970, Yankee Group emerged as the first^{[citation needed]} independent technology research and consulting firm. Started by Howard Anderson and focused on market research surrounding major telecoms providers, Yankee Group went through a re-branding after 1999. The installation of Emily Nagle Green (formerly head of Forrester Research's North American practice) as CEO at Yankee Group brought about a repositioning around the idea of ubiquitous connectivity, branded as "The Evolution of Anywhere". Yankee Group believes^[1] that the emergence of a seamless, ever-present, high capacity, highly-capable network will transform social and business interactions over the next twenty years. Seeing a line of succession from the telephone in the 1970s to the dial-up Internet of the 1990s into the broadband and mobile world of the 21st century, Yankee Group's mission is to chart yet another sea-change in the way people connect with one another.

Corporate Facts

• Founded: 1970 as the first technology-research and -consulting firm
• Headquarters: One Liberty Sqaure, 7th Floor, Boston, MA 02109, USA
• Employees: More than 160 professionals located around the world^[when?]
• Locations: North America, Europe, the Middle East, Africa, Latin America and the Asia-Pacific region.
• Owned by Alta Communications, a Boston-based private equity firm.

Services

Research

Yankee Group's research products and services include:

• Link Research, which examines current business issues through a combination of market-driven, fact-based research and consultation with Yankee Group analysts, enabling clients to benefit from the interpretation and application of research to their individual business requirements.

• Link Data:
  • Market Adoption Monitors and Forecasts, track and predict global connectivity change
  • Attitude and Behavior Surveys, continuous pulse of the connectivity trends within consumer and enterprise markets

• Link Consulting, custom products and services available from Yankee Group including full-service and select-service consulting

Customers can book analysts speaking engagements.

Leadership

• Emily Nagle Green, President and Chief Executive Officer
• Jason Shore, Chief Operating Officer
• Eliot Weinman, President, Events and Publishing Division
• Mike Conley, Senior VP, Global Sales
• Susan Coakley, Senior VP, Client Experience
• Zeus Kerravala, Senior VP, Research
• Ashvin Vellody, Senior VP, Research
• Wally Swain, Senior VP, Emerging Markets
• Philip Marshall, Senior Research Fellow, Technology Strategist
• Berge Ayvazian, Senior Advisor
• Shirley Macbeth, VP, Marketing and Communications
• Jeffrey Breen, Chief Technology Officer

See also

References

External links

• Yankee Group