| Type | Subsidiary of AT&T |
|---|---|
| Founded | 1996 |
| Headquarters | U.S. |
| Industry | Directory Publishing |
| Parent | (1996-2005) SBC/AT&T (2005-2006, 60%; 2006-present, wholly-owned) BellSouth (2005-2006, 40%) |
| Website | www.yellowpages.com |
Yellowpages.com is an Internet web site operated by YELLOWPAGES.COM LLC, a wholly owned subsidiary of AT&T.[1]. The company has been recognized as one of the top sources of online advertisements.[citation needed]
History
|
|
This section's factual accuracy is disputed. Please see the relevant discussion on the talk page. (February 2008) |
Both sites' operations (SMARTpages and RealYellowPages) were merged into Yellowpages.com in 2005. As a result of SBC Communications' merger with AT&T, the post merger AT&T wholly owned an additional telephone directory website AnyWho.com. AnyWho.com, though owned by AT&T Knowledge Ventures, was never merged into Yellowpages.com due to stake conflicts with BellSouth. The acquisition of BellSouth by AT&T on December 29, 2006 lead to both companies being wholly owned. The AT&T family includes YELLOWPAGES.com, and 1-800-YellowPages.
In July 2008, YellowPages.com's YPMobile application for the iPhone was ranked #21 out of the top 100 applications downloaded for Apple's smartphone.
BellSouth and SBC purchased YellowPages.com reportedly for US $120 Million. The companies formed a joint venture to run the business. The two companies had been working together on another joint venture called Cingular, a wireless carrier in the US. Each company had its own Online YellowPages: BellSouth owned RealPages.com and SBC owned SmartPages.com. The two sites effectively merged into the newly-acquired YellowPages.com.
In 2005, SBC acquired AT&T and took on the stronger AT&T brand. One year later, AT&T acquired Bellsouth for US $67 Billion. At this point, the YellowPages.com business was no longer a joint venture but, instead, a wholly owned subsidiary of AT&T.
External links
- YELLOWPAGES.com
- AT&T and BellSouth Join to Create a Premier Global Communications Company, AT&T News Room, December 29, 2006
- Yellow Pages in Chennai - MATRIX INFO SERVICES ,
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)




