Yoga Journal, LLC

Type: Private
On the web: http://www.yogajournal.com
Employees: 35

Those who like to strike a pose -- in the style of downward-facing dog, not old-school Madonna -- may like products from Yoga Journal. The company publishes Yoga Journal, a US yoga magazine with a circulation of more than 350,000 and a readership of more than one million. In addition, the company organizes conferences and publishes a Web site (YogaJournal.com). Members of the California Yoga Teachers Association founded the company in 1975.

Key numbers for fiscal year ending December, 2007:
Sales: $13.3M

Officers:
Publisher, International Editions: John B. Abbott
Director, Circulation: Barbara Besser
Director, Communications: Advertising & Marketing

Competitors:
Meredith Corporation
Rodale
Workman Publishing

Monthly journal of California Yoga Teachers Association, dealing with various aspects of (primarily hatha) yoga, nutrition, and health. Lists annually an international directory of yoga teachers and centers. Address: P.O. Box 469088, Escondido, CA 92046-9088. Website: http://www.yogajournal.com/.

Sources:

Yoga Journal. http://www.yogajournal.com/. March 8, 2000.