Z Trim Holdings, Inc.

Type: Public
On the web: http://ztrim.com

Z Trim Holdings (formerly Circle Group Holdings) is trying to cut the fat. Its core product Z Trim, developed and licensed by the USDA, is a zero-calorie fiber ingredient typically made from corn and oats that is sold to food manufacturers, restaurants, schools, and consumers worldwide. It is manufactured into gel and powder form to replace fat, gums, starches, and carbohydrates in foods. It has also begun selling a new line of salad dressing and mayonnaise using Z Trim. The holding company dissolved former subsidiaries thebraveway.com, On-Line Bedding, and Z-Amaize Technologies in 2007; the only subsidiary it retained is its FiberGel Technolgies unit.

Key numbers for fiscal year ending December, 2007:
Sales: $0.6M
One year growth: 3.3%
Net income: ($14.6)M

Officers:
President, CEO, and Director: Steve J. Cohen
COO: Michael J. Theriault
EVP Marketing and Technology and Director: Triveni P. Shukla

Competitors:
ADM
Danisco A/S
Procter & Gamble