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| Type | Private |
|---|---|
| Founded | September 1999 |
| Headquarters | San Francisco, California |
| Key people | Roy de Souza, Co-Founder/CEO, Joseph Jacob, VP Technology and Jerome Hromiak, Director of Sales |
| Industry | Internet marketing |
| Products | Zedo Ad Server (Publishers, Marketers, Networks), Network Optimization (Publishers), Behavioral Targeting (Networks) |
| Employees | 120[year needed] |
| Website | www.zedo.com |
Zedo is a privately-held company founded in 1999 by Roy de Souza, which provides internet ad serving to web publishers and direct marketers.[1] Zedo uses an HTTP cookie to track users' browsing history resulting in targeted pop-up ads. The cookie is often flagged by spyware and adware removal programs.[2]
Contents |
History
Zedo began in 1999. Their servers send pop-up ads to users' browsers.[3] In 2001, it expanded by offering the ad serving technology to large websites. Zedo has also experimented with creating its own social networking sites. In 2006, it launched ZEBO.com a social networking site where users get shopping advice from friends who own products.[4]
According to a 2006 press release, Zedo was the third largest ad server.[5] Clients have included Quepasa, Walt Disney India, CNET,[6] and PartyPoker.
Zedo employs 120 people and is headquartered in San Francisco, with offices in London, India, and Russia.
Criticism
Zedo is often linked[7] to the controversy over spyware because Zedo uses HTTP cookies to track users' browsing and advertisement viewing history,[8][9], as well as the methods which it gathers information, such as deceptive ads and clickjacking, although the company disputes being categorized as spyware.[10] Though Zedo does offer an opt-out page,[11] it will only affect cookies; Zedo continues to track users via IP addresses.[citation needed] Programs such as Spybot - Search & Destroy quarantine Zedo software as adware so that users can remove it from their computer.[2]
WOT: Web of Trust, a community-based safe surfing tool, ranks Zedo.com as very poor, the worst rating on its scale.[12]
References
- ^ "Internet advertising: Top of the pops". The Independent. 2002-10-07. http://news.independent.co.uk/business/analysis_and_features/article139271.ece. Retrieved 2007-11-26.
- ^ a b Kaye, Kate (September 13, 2006). "Anti-Spyware Programs Snare Ad Cookies, Google Cookies Evade All". ClickZ.com. http://www.clickz.com/3623415. Retrieved December 10, 2009.
- ^ Heim, Sarah J. (2001-07-21). "Zedo Ad Serving Technology puts consumers in control". AllBusiness.com. http://www.allbusiness.com/marketing-advertising/internet-marketing/4443401-1.html. Retrieved 2008-07-05.
- ^ Tedeschi, Bob (April 30, 2007). "Got Roomfuls of Stuff? Now Sites Will Help Keep Track of It". New York Times. http://www.nytimes.com/2007/04/30/technology/30ecom.html.
- ^ Zedo (April 2006). "Zedo now industry's third largest ad server with Falk transition". Press release. http://findarticles.com/p/articles/mi_pwwi/is_200604/ai_n16121481. Retrieved 2008-07-05.
- ^ "Zedo Ad Serving : Press". www.zedo.com. http://www.zedo.com/press/pressrelease-11052004.htm. Retrieved 2007-11-26.
- ^ "Spyware Detail : Zedo". Computer Associates. 2004-08-16. http://ca.com/securityadvisor/pest/pest.aspx?id=453074269. Retrieved 2008-02-28.
- ^ Dixon, Pam (2004-09-01). "Opt-Out Cookie Links". World Privacy Forum. http://www.worldprivacyforum.org/cookieoptout.html. Retrieved 2008-07-08.
- ^ "Anti-Spyware". Zedo. http://www.zedo.com/company/anti-spyware.htm. Retrieved 2008-02-28.
- ^ "Opt Out". Zedo. http://www.zedo.com/company/optout.htm. Retrieved 2008-07-08.
- ^ WeJudgeUs. "WOT Reputation Scorecard". http://www.mywot.com/en/scorecard/zedo.com. Retrieved 2009-12-02.
External links
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