Process of selecting records from a promotion file or list, based upon the ZIP code area in which the individuals reside (or work). Direct marketers often select records that, based upon a zip code analysis of current customer addresses, are expected to respond best to a promotion. ZIP selects are also made to test response to a promotion by individuals residing in a particular ZIP code area. ZIP selects are usually performed during a merge/purge. See also zip code omission.
ZIP select
| Marketing Dictionary: ZIP select |
| 5min Related Video: ZIP select |
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 | ZIP code omission (in marketing) |
| geographic selection (in marketing) |
| five-digit ZIP code (in marketing) |
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 | Who was selected? |
| How selective are they? |
| What is selection? |
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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Mentioned in
- ZIP code omission (in marketing)
- geographic selection (in marketing)
- five-digit ZIP code (in marketing)
- Leslie Howard (equestrian)
