Marketing Dictionary:

zone pricing

Strategy of setting selling prices according to the geographic area (zone) in which the product will be sold, allowing for the costs of product shipping and handling to the zone. Zone pricing provides a uniform delivered price to all buyers within a geographic area. However, selling prices are incrementally higher as the zones get further away from the place of product manufacture.

 
 
 

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more

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