A Find two advertisements that depict two different defense mechanisms and discuss their effectiveness?

One approach in advertising is that your brand is very popular and you are advertising in terms of sponsoring events, programmes to gain further popularity and increasing business and on the other hand due to CSR activities organisation is getting tax benefits on the expenditures done on the sponsorships and the brand popularity. Companies like TATA, BIRLA, WILLS, WIPRO are the brands, aggressive through CSR and event sponsorship advertisement's.

Second approach is conventional approach that advertisement is adding to the popularity of the brand and hence there is an increase in the business hence the profits.

First method of advertisement is effective if the brand is strong and popular.

The second conventional way of advertisement is normal way of publicity to increase the business.