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Advantage of primary research?



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· Researcher can focus on both qualitative and quantitative issues.

· Addresses specific research issues as the researcher controls the search design to fit their needs.

· Great control; not only does primary research have the ability to focus on specific subjects, it also enables the researcher to have a higher control over how the information is collected. Taking this into account, the researcher can decide on such requirements as size of project, time frame and goal.