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Describe The Difference Between Macro-environment Forces And Micro-environment Forces?
Wiki User
∙ 12y ago
The micro-environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and public.
The macro-environment refers to all forces that are part of the larger society and affect the micro-environment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture.
Wiki User
∙ 12y ago
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