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With Pay Per Click (PPC) the advertiser pays when a user clicks on the ad.

With Pay Per Impression the advertiser pays each time the ad is displayed to a user. Rates are typically per 1000 impressions (CPM). Pay Per Click is generally a much more cost effective method for advertisers as it ensures advertisers only pay for traffic received from their efforts, rather than simply paying for impressions.

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โˆ™ 2009-04-30 03:57:02
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Q: Difference between pay per click and pay per impression?
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Pay per click specifically generates revenue to the seller when a specific link is clicked on a website. Pay per impression occurs when a site is simply viewed, whether any links are clicked or not.

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The difference between regular advertisements and Pay-per-Click advertisements is that the former is used to gain popularity, and the latter is used to gain money. Usually, regular advertisements are used in print as well as online. Pay-per-Click advertisements are used only online when people click on the advertisement and are brought to the website. Then, the advertisers pay the publisher.

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