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There can be various answers to this question, and it can be varied in depth and example. I shall try to provide some guidance. From my understanding, I feel that marketing does both. It creates and also satisfies needs of customers. For establised firms, it's essential to be able to satisfy the needs of customers. As they say, a satisfied customer is a profitable one. To be able to satisfy the customer's needs, the firm thus tries to understand it's customer's needs and then attempt try to deliver it. On the other hand, new firms or marketing these days also attempt to 'create' needs. By doing so, the customer have a reason to buy the product. The basic reason customers purchase anything is they need it. However if customers have a perception that they do not need it, they may not purchase the product. Hence marketing these days have evolved to create needs for customers. Marketing these days does not only mean existing customers, which have needs but also non existing customers, which have no needs. Creating needs by marketing can mean the excellent usage of promotion activities, from words on a poster to colours on it. It can also mean effective sales techniques by the door to door salesman which can talk their way to sell you anything.

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โˆ™ 2009-05-06 15:21:31
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Q: Does marketing create or satisfy needs?
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Does marketing create or satisfy needs on disagreement?

AS a marketer company can not create people needs because needs are the state of felt deprivation but it can identify customer needs and create value for them. for further detailed: alam6699@yahoo.com


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In ideal situations, needs should create marketing. The best value comes when a marketing department identifies various needs and develops products that are going to meet those needs at a profit.


Why is that the study and practice of marketing become useless exercise when consumers seek to satisfy their needs and wants at all costs?

do you agree that since consumers will search for their needs marketing becomes a useless excercises/


Does marketing creates or satisfy needs?

There can be various answers to this question, and it can be varied in depth and example. I shall try to provide some guidance. From my understanding, I feel that marketing does both. It creates and also satisfies needs of customers. For establised firms, it's essential to be able to satisfy the needs of customers. As they say, a satisfied customer is a profitable one. To be able to satisfy the customer's needs, the firm thus tries to understand it's customer's needs and then attempt try to deliver it. On the other hand, new firms or marketing these days also attempt to 'create' needs. By doing so, the customer have a reason to buy the product. The basic reason customers purchase anything is they need it. However if customers have a perception that they do not need it, they may not purchase the product. Hence marketing these days have evolved to create needs for customers. Marketing these days does not only mean existing customers, which have needs but also non existing customers, which have no needs. Creating needs by marketing can mean the excellent usage of promotion activities, from words on a poster to colours on it. It can also mean effective sales techniques by the door to door salesman which can talk their way to sell you anything. http://www.chiing.com/ - CLICK HERE ;]


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