Asked in Business PlansMarketing Advertising and SalesCompanies
Does marketing shape consumer needs?
March 23, 2011 3:49AM
Marketing shapes consumers desires/wants, but needs are always there. Marketing can influence the brand a person buys, but if one needs facial tissues, they'll get Puffs or Kleenex depending upon the marketing that has reached them, price and experience. It doesn't affect the need for the product, just the name of product purchased.