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Effectiveness of internet marketing in South Africa?

Updated: 8/16/2019
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11y ago

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Would very much depend on the product. At the end of 2011, according to one study, there were already 8.5 million internet users in South Africa. But shops are plentiful in the urban areas where these users are mostly concentrated. It would serve little or virtually no purpose to market a product online which is readily available at the nearest store for most people.

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