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Asked by Adele O'Hara in
Online Shopping
Retail Stores
Holidays and Traditions
Black Friday

How and when did Cyber Monday start?

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Curt Eichmann
6 days ago

The when: 2005. The how: How do you think? Marketing.

Ellen Davis, now the senior vice president of strategic initiatives at the National Retail Federation (NRF), coined the term in a November 2005 press release. Retailers had noticed a bump in sales on the Monday after Thanksgiving in the years prior, the release said, and they’d capitalize on that by offering great deals in 2005.

“We thought about calling it ‘Black Monday,’” she told the Los Angeles Times, “but that’s also the term for the big stock market crash, so we didn’t want to go there. We considered ‘Blue Monday’—because of the color of hyperlinks—but that had the connotation of being sad or depressed.”

The NRF settled on the “cyber” prefix and later launched cybermonday.com to serve as a clearinghouse for deals offered by its associates on Cyber Monday. The term—and concept—has blown up in the years since, fueling what’s looking to be a historically successful Cyber Monday in 2019.

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Apurva Abstar
6 days ago
The Origin of Cyber Monday. The expression "The online Christmas sales extravaganza" was devised in 2005 by a showcasing group at Shop.org, a division of the National Retail Federation. The thought was to give online retailers an appealing snare to coordinate the physical shopping free for all filled by notice of Black Friday investment funds.
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Mario Michael
6 days ago
Because of joe (keep scrolling to see date) JOE MAMA MADE IT IN 1999