Builders and real estate managers are considered business-to-business prospects, while homeowners fall under the group of consumer marketing. Despite which market you are targeting, keep in mind that every person you come in contact with is a potential client or a potential source of referral.
In construction, word-of-mouth will play a vital role in your success. Most people ask for a recommendation from their friends, neighbors and business associates before hiring a contractor. So make sure that you always project a professional image, that your clients are always satisfied and that you have business cards readily available to hand out. Also, invest in a nice marketing brochure or informational folder with inserts that pertain to either the business customer or the homeowner.
You also want to make yourself and your company visible through sponsorships and endorsements of community events such as sponsoring a little league team or a neighborhood clean-up.
If your target market is the individual homeowner, it is important for you to know that these particular customers respond to mailers and other promotions, and the more eye-catching the piece - the more effective. Consider an oversized postcard mailing to keep costs to a minimum.
The business-to-business marketing programs that you should use are personal communication, advertising and public relations. You should first call your prospects to introduce yourself. Note the source of referral if relevant. Next, mail them some literature regarding your company and how you can meet their needs. Then, do a follow-up call in about a week. Try to close the sale or arrange a face-to-face meeting. Make sure to keep a database to track prospects.
Remember to always forge ahead and look for those referrals! Good luck!
The McGraw Hill company provides construction market research. You can visit the construction website to view a wide variety of different news and resources.
As of July 2014, the market cap for Sterling Construction Company Inc (STRL) is $170,459,729.84.
A company positions itself in the market by advertising and promotion. Most of the time they have huge advertising budgets and this puts them in a good place.
Turner Construction Company stood first as the top construction company in detroit
Yes Fionnan Construction Company is legit company in Ghana.
What is a short but catchy name for a construction/renovation company?
Git Ur Dun Construction Company.
Logan Construction Company ended in 1908.
The population of Hindustan Construction Company is 2,008.
Hindustan Construction Company's population is 2,600.
Hindustan Construction Company was created in 1926.
Utah Construction Company was created in 1900.
Crowder Construction Company was created in 1947.
Crowder Construction Company's population is 2,008.
The population of Crowder Construction Company is 800.
The population of INGRA - construction company - is 2,010.
Logan Construction Company was created in 1903.
Kassey Construction is located in United kingdom and they are one of the biggest and best construction company
The role of the mechanical engineer in a construction company is great. They are involved in the design of many parts of the building. This includes the heating, ventilation, cooling, placement of equipment, building structure, and more aspects of the building itself.
A company would use a construction recruiter when it had alot of construction work projects and required more construction staff. They may also hire a company when they are doing renovations of stores in order to have another company check the qualifications of the construction crew.
Google itself is a search based company with a product (Google Chrome) which addresses the browser market.
dalip singh construction company.
What is the responsibility of store officer in construction company
REH is a West Virginia based company that is involved in construction. The REH Construction company specializes in the construction of residential, commercial, and industrial buildings.
A marketing audit is a detailed and systematic analysis of a company's problem areas in terms of market penetration. The analysis is done independently by the company itself. The analysis analyzes the market environment, the marketing strategies, and company objectives to better see where the company may be falling behind.