How can a marketer enhance the rate at which consumers adapt to innovative products and services?
To enhance the rate at which consumers adapt to innovative products and services, you should create a 'brand image' that certain groups can associate with. That way you can draw them in with certain images, colors or other associations. For example, if you have developed an exercise product for Baby Boomers, you might consider marketing it under a retro hip name that they remember from their teenage years or creating an advertising campaign that focuses on getting into shape to look good for all those upcoming vacations. You might also consider marketing a product that you have determined there is a need for.