0
Seek information that reinforces positive ideas about the purchase. Avoid information that contradicts the purchase decision. Revoke the original decision by returning the product. Offer guarantees.
Wiki User
∙ 13y ago
Add your answer:
Earn +20 pts
How can a marketer help a consumer to reduce cognitive dissonance?
First of all, promotion to the target market should be extensive and informative. When consumers havae had previous experience with a good or service, the level of involvement typically decreases. After repeated product trials, consumers learn to make quick choices. Because consumers are familiar with the product and know whether it will satisfy their needs, they become less involved in the purchase. For example, a consumer purchasing cereal has many brands to choose from-just think of any grocery store cereal aisle. If the consumer always buys the same brand because it satifies his hunger, then he has a low level of involvement.
How willl consumer reduce the post purchase dissonance?
Research on product or service before final purchase 2. Change their attitude about their decision 3. Seek new information to support the decision 4. Change the evaluation of alternative
What is one reasons marketers use loyalty segmentation?
The previous answer was spot-on: many marketers are looking to reduce the cost of acquiring new customers, so they focus on building a better experience for their current customers.How exactly does loyalty segmentation help? It's especially important communication. By creating newsletters, messaging and offers that are based on recent activities that a customer has made in the loyalty program, emails can more easily attract attention, convert better, and sell more.
What does the product hydrolyze offer to its consumers?
The product Hydrolyze is sold under eye application and is used to eliminate dark circles, reduce the appearance of fine lines and decrease the swelling abound the eyes.
What do you do to reduce cost to serve?
Either improve efficiency or reduce quality
What is meant when someone has cognitive dissonance?
Cognitive dissonance is the word used to describe the feeling of discomfort or stress when one has two conflicting beliefs. One would then change something to reduce the dissonance.
Does dissonance theory help to explain why people change their attitudes?
Yes, cognitive dissonance theory does help explain why people change their attitudes.Principles:1. Dissonance results when an individual must choose between attitudes and behaviors that are contradictory.2. Dissonance cannot just exist; something must change to remove the inconsistencies3. Dissonance can be eliminated by reducing the importance of the conflicting beliefs, acquiring new beliefs that change the balance, or removing the conflicting attitude or behavior.Therefore:Because cognitive dissonance must be removed to solve an individuals conflict, they must reduce, change or remove their conflicting attitudes/behaviors. People are forced to change their attitudes/behaviors to correct the inconsistencies between their attitudes and beliefs.Example:Consider someone who buys an expensive car but discovers that it is not comfortable on long drives. Dissonance exists between their beliefs that they have bought a good car and that a good car should be comfortable. Dissonance could be eliminated by deciding that it does not matter since the car is mainly used for short trips (reducing the importance of the dissonant belief) or focusing on the cars strengths such as safety, appearance, handling (thereby adding more consonant beliefs). The dissonance could also be eliminated by getting rid of the car, but this behavior is a lot harder to achieve than changing beliefs.EXAMPLE SOURCE: http://tip.psychology.org/festinge.html
How can a marketer help a consumer to reduce cognitive dissonance?
First of all, promotion to the target market should be extensive and informative. When consumers havae had previous experience with a good or service, the level of involvement typically decreases. After repeated product trials, consumers learn to make quick choices. Because consumers are familiar with the product and know whether it will satisfy their needs, they become less involved in the purchase. For example, a consumer purchasing cereal has many brands to choose from-just think of any grocery store cereal aisle. If the consumer always buys the same brand because it satifies his hunger, then he has a low level of involvement.
How should retailers deal with consumers immediately after purchase to reduce post purchase dissonance?
I think underselling and overdelivering is crucial. Once the product is purchased and the consumer is no longer within reach of the company, it is up to the product to deliver and overdeliver to send a message that their purchase was the right choice.
What cognitive impairment can reduce the persons ability to tell the body what to do?
Stroke
A severe drought in a grassland will reduce the number of consumers in the entire energy pyramid Why?
A severe drought in a grassland will reduce the number of consumers in the entire energy pyramid Why?
What types of skill do you need to effectively manage risk on the road and reduce your chance of collisions?
Cognitive and psychomotor
What types of skill do you need to effectively manage risk on the road and reduce your chance of collision?
Cognitive and psychomotor
What types of skills do you need to effectively manage risk on the road and reduce your chance of collisions?
Cognitive and psychomotor
What would be the effect of a meadow environment if the producer organisms dramatically reduce?
If the producers are dramatically reduced then the consumers will also reduce.
What two skills do you need in order to manage risks effectively on the road and reduce the chance of collisions?
Cognitive and psychomotorotor
Is salmon decomposers consumers or producers?
Salmon are consumers. They are an animal that eats other animals.Consumers are organisms that feed on others below them in the food chain. Their job is to reduce the number of overpopulating organisms.
