How can you take advantage of arts and crafts exhibitions for building public relations?
To promote your work through an arts and crafts exhibition (as opposed to a sellers fair)you need to provide a way to distribute your contact information. At the very least, this could be a box containing your business cards, for the visitors to take. Business cards that are attached to a writing pad, calendar, or magnet backing are the most likely to be effective. If you also have a nice brochure that illustrates your work, with your contact information on it, they should be placed in a container that is easy for visitors to access. Be sure to check with the rules of the exhibit, as some do not allow handouts. If that is the case, you could incorporate your contact information into an item that you wish to enter into the display, such as attaching your web address or phone number to the edge of your exhibit, or a poster in the back. If there is an exhibit catalog, you should be sure to make use of the space they give you to place your contact information, or purchase space if necessary. Depending on the type of exhibit, you might want to set up a greeting area, where you can meet the visitors and distribute your contact information in person.