How come lil flip is da freestyle king if he is not talented at it and whats a good freestyle?

A good freestyle is fluid and sounds effortless. Madonna and Elvis weren't exactly the best at what they did either and she's the Queen of Pop and he was the King of Rock and Roll. Part of fame and being "the best" is talent. A bigger part is looks, promotion, public relations and gimmics. Little Flip is not the king of freestlye to me, i believe it is klla k because when he freestyles it sounds like he is having no trouble just pulling words out of the air.