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The conversion rate (Conv. rate) is the number of conversions divided by the number of clicks.
You will need to set up your conversion tracking first ( Select conversion tracking under Campaign Management in your Adwords account and Create a new action)
E.g. Clicks=29 and Coversions=2,
Conv. Rate = (2/29) x 100% = 6.90%
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∙ 16y ago
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