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market share v = (actual market share % - budgeted market share %)*total market quantity*budgeted weighted average contribution margin per unit

+ favorable

- unfavorable

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11y ago
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Dhanesh Subramani

Lvl 4
1y ago

There are several ways to gain market share:

Lower prices: This can be an effective way to attract customers who are looking for a good deal.

Improve product quality: Offering a higher quality product than competitors can attract customers who are willing to pay a premium for better quality.

Increase marketing and advertising: Investing in marketing and advertising can help raise awareness of a company's product and increase sales.

Expand distribution: Making a product available in more locations can increase its reach and make it more convenient for customers to purchase.

Innovation: Introduce a new product or service to the market which has a unique selling point can attract new customers.

Differentiation: Differentiating the product from the competition through branding, packaging, or the overall customer experience can attract customers who value that differentiation.

Mergers and Acquisitions: Buying a competitor or merging with another company can increase market share quickly.

Create a strong brand: Building a strong brand can help to create customer loyalty, which can be an effective way to maintain market share.

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Q: How do you compute market share variance?
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