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Public Relations

How do you evaluate promotional campaign?


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September 13, 2011 1:27AM

Evaluating promotion invloves making a judgment on how successful or not a promotional compaign ha been. Evaluation of promotion is based on opinion and views. However promotion and advertising is rairely cheap. A businesss should therefore also be prepared to evaluate in a more objective and quantifiable way before it commits to spending money on promotion andd after thr promotion.