I am guessing you mean other than offer more features at a price that compels them to make the switch decision. Most business contact customers through promotion, i.e. direct-mail using customer lists. You probably will not. If someone doesn't have an HDTV, they won't spend the extra money to upgrade to something that doesn't give them anything extra. Some of the people who do have them, might have bought them because they just needed a new TV and that's all there was and don't care if the TV plays in high definition. You can get a lot of subscribers by offering shows they want but can't get on the regular tier, but you won't get them all.