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If they own an item by Pucci, they pronounce it as close as a spanish speaker can pronounce it like an Italian. Poochee (puchi).

They might use the whole name Emilio Pucci because poochee(puchi) and fuchi are used as an expression to indicate that something smells bad. Some people like to make fun of the label out of jealousy by mispronouncing it. My family does that when I wear an expensive brand, like dingleberry or "bore" berry for burberry, fuchi/pooooocheee/pussi for pucci, gacho(means rude or bad) for gucci...

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15y ago

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