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In most cases, an idea in itself is almost worthless. You'll have a hard time selling just the idea. In fact, most companies will not even want to look at it - someone else might have the same idea later, and if they turned you down you might think they stole it when it appears in the marketplace later. It becomes progressively more valuable as the idea progresses from thought to market dominance. | Idea - lowest value
| Copyrighted
| Prototyped
| Trademarked
| Patent applied for
| International Patents applied for
| Patent obtained
| Packaging designed
| Market studies conducted that prove market
| Introduced into marketplace
| Successful in marketplace
| Interest by competitors in aquiring
| Dominating market share - highest value.
V
$$$
So You've Got A Great Idea is a data CD that covers how to accomplish these steps. It is $35 and available from BizShop - 1-800-949-8029 or http://bizshop.com

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βˆ™ 2006-11-02 16:06:31
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Q: How do you sell a product idea?
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