answersLogoWhite
Affiliate Marketing
Marketing Advertising and Sales
Market Research

How does product advertising differ from institutional advertising?


Top Answer
User Avatar
Wiki User
2009-06-06 06:13:05
2009-06-06 06:13:05

Institutional advertising promotes a company image, rather than a specific brand. It attempts to create goodwill and the desired perception of an entire company, rather than one brand or product. Product advertising is trying to promote and sell a specific brand or product.

Related Questions

User Avatar

How does product advertising differ from institutional advertising under what conditions will they be used? How does product advertising differ from institutional advertising under what conditions will they be used?

User Avatar

What is institutional advertising

User Avatar

When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.

User Avatar

Institutional advertising takes a broad approach to advertising, concentrating on the benefits, concept, idea, or philosophy of a particular industry.

User Avatar

Advertising can take a number of forms, including advocacy, comparative, cooperative, direct mail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising.


Copyright © 2020 Multiply Media, LLC. All Rights Reserved. The material on this site can not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Multiply.