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How does product advertising differ from institutional advertising?

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βˆ™ 2009-06-06 06:13:05

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Institutional advertising promotes a company image, rather than a specific brand. It attempts to create goodwill and the desired perception of an entire company, rather than one brand or product. Product advertising is trying to promote and sell a specific brand or product.

2009-06-06 06:13:05
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Related Questions

How does product advertising differ from institutional advertising under what conditions will they be used?

How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?


What is institutional advertising?

What is institutional advertising


What is surrogate advertising. how differ is it from product advertising?

When someone else advertise for you it is called surrogate advertising. e.g. Wal Mart advertising for Tide ( a P&G product) detergent or McDonald advertising for Coke.


How would you describe institutional advertising?

Institutional advertising takes a broad approach to advertising, concentrating on the benefits, concept, idea, or philosophy of a particular industry.


What is an example of a form of advertising?

Advertising can take a number of forms, including advocacy, comparative, cooperative, direct mail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising.


What is the aim of advertising?

The essential goal of advertising is to have the advertising message seen or heard with enough enthusiasm to influence an action such as a product purchase or sway in public opinion (politics, social, institutional, etc.). "Public awareness"


How does public relation differ from advertising?

public relation sells the whole company while advertising sells product,service,idea or place


What are forms of advertising?

Advertising delivery methods include banners, billboards, Internet Web sites, clothing logos, magazines, commercials, etc. The common forms of advertising are advocacy, comparative, cooperative, informational, institutional, persuasive, product, etc.


How does deceptive advertising differ from false advertising?

Deceptive advertising is "deceiving" or "tricking" consumers into buying a certain product or service, an example would be "Filling", where they add weight to a product to make the legal weight heavier by using low cost substances. False advertising is simply stating something that differs from the actual use of the product or facts about it.


How does advertising affect a product?

Advertising builds the reputation of a product whether it be good or bad. Advertising is the representation of a product or company. Much planning is needed to convey the correct message and portrayal when advertising a product.


Example of product advertising?

There are plenty of examples of product advertising in the world. One example of product advertising is chewing tobacco at service stations.


How does marketing differ from advertising?

Advertising is part of a marketing campaign.


How do institutional and community pharmacies differ within hipaa polices and procedures and it has nothing to do with medication prices?

The HIPAA policies and procedures of the institutional and community pharmacies differ because of the logistics.


What are some examples of institutional advertising?

One example of institutional advertising would be Philip and Morris where they promote quiting smoking and a site for support and help on television.Another example would be alcoholic advertisements encouraging drinkers to not drive drunk.


Which type of advertising is used to stimulate demand for a new product or product category?

Pull Advertising


Give you an example of product advertising?

An example of product advertising is commercial by Apple about their iPhone. This is an advert that is specifically created for the iPhone which is the product.


What is umbrella advertising?

It refers to advertising of a company as a whole as opposed to advertising a single product


What are the roles of advertising on consumer patronage of a product?

The roles of advertising on a consumer patronage of a product is to create customer awareness.


Why is advertising important?

Advertising is important because it promotes a product or a goods


What product was the answer grape advertising?

The answer grape was advertising for a educational health company.


Who shares the costs of cooperative advertising?

In cooperative advertising, the advertisers share the costs of cooperative advertising. Sometimes an advertiser will provide their share of advertising costs in product or discounted product to the other advertiser(s).


How does the Global advertising differ from local advertising?

Global would be advertising in many different countries, while Local advertising would be in a certain city or district.


Impacts of advertising on entrepreneurship?

Advertising is an investment. Hence Advertising has a positive impact on enterpreneurship. Impact on sales, product reach, product demand also increases and so on.


What is the difference between competitive advertising and comparative advertising?

It is better to illustrate the difference by example Both Tyelnol and Advil advertising their product for cure of headache is a competitive advertising but when Advil says that their product will not upset your stomach as Tyelnol will do, it is comparative advertising.


Benefits of advertising?

The benefits of advertising is to sell the product and to get more people interested and then that lures more people into buying there product.