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It would seem that since the main portion of the Today Show (7-10am) goes off the air just as the west coast version starts, they will sometimes re-do the beginning of the show live for the west coast. This happens if news headlines change from the east coast version. Then, they just splice in the recorded features and continue on.

Found this article on msn about it: http://allday.msnbc.msn.com/archive/2007/03/07/83187.aspx

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Q: How does the 'Today Show' air live portions of the show in EST and PST?
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