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Marketing mix differ in domestic and international environment?
Wiki User
∙ 15y ago
The marketing mix differs in the domestic and international environments due to their varied dynamics. The marketing mix refers to the price, product, promotion and place which will be different in terms of the targeted audience for domestic and international markets.
Wiki User
∙ 9y ago
Wiki User
∙ 15y agohow marketing mix differ in domestic and international environments
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International marketing vs domestic marketing?
Domestic marketing is the marketing practices within a marketer's home country. Foreign marketing is the domestic operations within a foreign country (i.e., marketing methods used outside the home market). Comparative marketing analytically compares two or more countries' marketing systems to identify similarities and differences. International marketingstudies the "how" and "why" a product succeeds or fails abroad and how marketing efforts affect the outcome. It provides a micro view of the market at the company level. Multinational, global, and world marketing are all the same thing. Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base. However, the subtle difference between international marketing and multinational marketing is probably insignificant in terms of strategic implications. Domestic marketing is the marketing practices within a marketer's home country. Foreign marketing is the domestic operations within a foreign country (i.e., marketing methods used outside the home market). Comparative marketing analytically compares two or more countries' marketing systems to identify similarities and differences. International marketing studies the "how" and "why" a product succeeds or fails abroad and how marketing efforts affect the outcome. It provides a micro view of the market at the company level. Multinational, global, and world marketing are all the same thing. Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base. However, the subtle difference between international marketing and multinational marketing is probably insignificant in terms of strategic implications.
Differences between domestic marketing and international marketing?
Difference between international marketing and domestic marketingFirst, International marketing is facing a more complex market environment . Domestic marketing is conducted in this country and so faced corresponding structure of the market environment is relatively simple ,which consists of those factors that are more familiar to companies -- the domestic political, economic, legal, cultural and so on. However, International marketing is facing a more complex environment, it's a market with multi-level structure. This is because those companies who engage in international marketing , will inevitably be subjected to the world market environment. Which requires companies to face the world market environment, including the world's political, military, economic, technological and other aspects.Second, International marketing is facing more Uncertainties factors The contradiction between subjective understanding and objective reality, coupled with the volatility of the objective process, international marketing facd more uncertainties factors for the companies .Compared with domestic marketing, it's more difficult to make sure the total demand, purchasers and competitors and more difficult to investigate and predict wholesale segment, retail structure, buying habits in international marketing.Third, International marketing is facing more diverse selection of marketing programs Companies in the domestic market, although also need to deal with different regions and different programs for different target markets, different strategies, and even the use of different promotions, but the overall program is the same however. the international market is a market composed of different countries .Enterprises in the international marketing, its marketing programs are of diversity, Enterprises in different country markets to sell their products, not unified marketing program, and must host country market, different scenarios were developed.Four, Marketing in international marketing is more difficultBesides the complex environment and the uncertain factors ,diverse selection programs, international marketing have more risks and meet more fierce competition. The risks are added by the changing international political situation and the fluctuate exchange rate .Competitor's brilliant competitive strategy in price, promotion and products made the international market more and more narrow.
What are the special problems of international marketing?
The important special problems in international marketing are(1) Political and Legal Difference. The political and legal environment - of foreign markets are different. The complexity generally increases as the number of countries in which a-campy does business increases. It should also be noted that the political and legal environment is not the same in all - provinces of many home markets. For instance, the political and legal environment is not exactly the same in all the States of India.(2) Cultural Differences. Cultural differences pose one of the most ' difficult problem in International marketing. Many domestic markets, however, are also not free from cultural diversity.(3) Economic Differences. The economic environment may vary from country to country.(4) Differences in the Currency Unit. The currency unit varies from nation to nation. This may sometimes cause problems of currency convertibility, besides the problems of exchange rate fluctuations. The monetary system and regulations may also differ.(5) Differences in the Language. An international marketer often encounters problems arising out of the differences in the languages. Even when the same language is used in different countries, the same words or , terms may have different meanings or connotations. The language problem, however, is not something peculiar to international marketing. The multiplicity of languages in India.(6). Differences in the Marketing Infrastructure. The availability and nature of marketing facilities available in different countries may vary widely. For example, an advertising medium very effective in one market may not be available, or may be underdeveloped, in another market.(7) Trade Restrictions. Trade restrictions, particularly import country is a very important problem which in international marketer faces.(8) High Costs of Distance. When the markets are far removed by distance, the transport cost becomes high and the time required for affecting the delivery tends to become longer. Distance tends to increase certain other costs also.
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International marketing vs domestic marketing?
Domestic marketing is the marketing practices within a marketer's home country. Foreign marketing is the domestic operations within a foreign country (i.e., marketing methods used outside the home market). Comparative marketing analytically compares two or more countries' marketing systems to identify similarities and differences. International marketingstudies the "how" and "why" a product succeeds or fails abroad and how marketing efforts affect the outcome. It provides a micro view of the market at the company level. Multinational, global, and world marketing are all the same thing. Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base. However, the subtle difference between international marketing and multinational marketing is probably insignificant in terms of strategic implications. Domestic marketing is the marketing practices within a marketer's home country. Foreign marketing is the domestic operations within a foreign country (i.e., marketing methods used outside the home market). Comparative marketing analytically compares two or more countries' marketing systems to identify similarities and differences. International marketing studies the "how" and "why" a product succeeds or fails abroad and how marketing efforts affect the outcome. It provides a micro view of the market at the company level. Multinational, global, and world marketing are all the same thing. Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base. However, the subtle difference between international marketing and multinational marketing is probably insignificant in terms of strategic implications.
How does international marketing research differ from domestic marketing research?
It differs in many ways such as culture, political, technololigal, economical, foreign currencies etc It differs in many ways such as culture, political, technololigal, economical, foreign currencies etc
How does international banking differ from domestic banking?
There is a difference between international banking and domestic banking. International banking is banking among different countries. Domestic banking is banking among one country.
Differences between domestic marketing and international marketing?
Difference between international marketing and domestic marketingFirst, International marketing is facing a more complex market environment . Domestic marketing is conducted in this country and so faced corresponding structure of the market environment is relatively simple ,which consists of those factors that are more familiar to companies -- the domestic political, economic, legal, cultural and so on. However, International marketing is facing a more complex environment, it's a market with multi-level structure. This is because those companies who engage in international marketing , will inevitably be subjected to the world market environment. Which requires companies to face the world market environment, including the world's political, military, economic, technological and other aspects.Second, International marketing is facing more Uncertainties factors The contradiction between subjective understanding and objective reality, coupled with the volatility of the objective process, international marketing facd more uncertainties factors for the companies .Compared with domestic marketing, it's more difficult to make sure the total demand, purchasers and competitors and more difficult to investigate and predict wholesale segment, retail structure, buying habits in international marketing.Third, International marketing is facing more diverse selection of marketing programs Companies in the domestic market, although also need to deal with different regions and different programs for different target markets, different strategies, and even the use of different promotions, but the overall program is the same however. the international market is a market composed of different countries .Enterprises in the international marketing, its marketing programs are of diversity, Enterprises in different country markets to sell their products, not unified marketing program, and must host country market, different scenarios were developed.Four, Marketing in international marketing is more difficultBesides the complex environment and the uncertain factors ,diverse selection programs, international marketing have more risks and meet more fierce competition. The risks are added by the changing international political situation and the fluctuate exchange rate .Competitor's brilliant competitive strategy in price, promotion and products made the international market more and more narrow.
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What are the special problems of international marketing?
The important special problems in international marketing are(1) Political and Legal Difference. The political and legal environment - of foreign markets are different. The complexity generally increases as the number of countries in which a-campy does business increases. It should also be noted that the political and legal environment is not the same in all - provinces of many home markets. For instance, the political and legal environment is not exactly the same in all the States of India.(2) Cultural Differences. Cultural differences pose one of the most ' difficult problem in International marketing. Many domestic markets, however, are also not free from cultural diversity.(3) Economic Differences. The economic environment may vary from country to country.(4) Differences in the Currency Unit. The currency unit varies from nation to nation. This may sometimes cause problems of currency convertibility, besides the problems of exchange rate fluctuations. The monetary system and regulations may also differ.(5) Differences in the Language. An international marketer often encounters problems arising out of the differences in the languages. Even when the same language is used in different countries, the same words or , terms may have different meanings or connotations. The language problem, however, is not something peculiar to international marketing. The multiplicity of languages in India.(6). Differences in the Marketing Infrastructure. The availability and nature of marketing facilities available in different countries may vary widely. For example, an advertising medium very effective in one market may not be available, or may be underdeveloped, in another market.(7) Trade Restrictions. Trade restrictions, particularly import country is a very important problem which in international marketer faces.(8) High Costs of Distance. When the markets are far removed by distance, the transport cost becomes high and the time required for affecting the delivery tends to become longer. Distance tends to increase certain other costs also.
What are the problems of international market?
The important special problems in international marketing are(1) Political and Legal Difference. The political and legal environment - of foreign markets are different. The complexity generally increases as the number of countries in which a-campy does business increases. It should also be noted that the political and legal environment is not the same in all - provinces of many home markets. For instance, the political and legal environment is not exactly the same in all the States of India.(2) Cultural Differences. Cultural differences pose one of the most ' difficult problem in International marketing. Many domestic markets, however, are also not free from cultural diversity.(3) Economic Differences. The economic environment may vary from country to country.(4) Differences in the Currency Unit. The currency unit varies from nation to nation. This may sometimes cause problems of currency convertibility, besides the problems of exchange rate fluctuations. The monetary system and regulations may also differ.(5) Differences in the Language. An international marketer often encounters problems arising out of the differences in the languages. Even when the same language is used in different countries, the same words or , terms may have different meanings or connotations. The language problem, however, is not something peculiar to international marketing. The multiplicity of languages in India.(6). Differences in the Marketing Infrastructure. The availability and nature of marketing facilities available in different countries may vary widely. For example, an advertising medium very effective in one market may not be available, or may be underdeveloped, in another market.(7) Trade Restrictions. Trade restrictions, particularly import country is a very important problem which in international marketer faces.(8) High Costs of Distance. When the markets are far removed by distance, the transport cost becomes high and the time required for affecting the delivery tends to become longer. Distance tends to increase certain other costs also.
